Marketing Analytics & Insights Lead

Islamic Relief USA; Alexandria (VA); On-site; USD 90,000 - 130,000; Full time

Job summary

Islamic Relief USA in the Washington, D.C. metro area seeks a Marketing Data Manager who will own analytics and reporting across channels, manage the data stack, and translate complex numbers into actionable insights for senior leadership.

You will collaborate with IT, Finance, and agency partners, govern data quality, and lead audience segmentation for campaigns while upholding data governance and mission-driven values.

Qualifications

• Bachelor's degree in marketing, analytics, data science, statistics, business, or a related field required.
• 4+ years of experience in marketing analytics, marketing operations, or a data-focused role.
• Proficiency with web analytics (Google Analytics), CRM (Salesforce), and business‑intelligence or reporting tools; experience with a customer data platform (CDP).
• Strong data hygiene, segmentation, and attribution skills, with comfort working across large datasets.
• SQL or comparable data‑query skills; advanced spreadsheet skills (Excel and Google Sheets).
• Strong communication skills, with the ability to translate data for non‑technical audiences.
• Outstanding project-, process-, time-management, and organization skills.

Responsibilities

• Own marketing analytics and reporting, building and maintaining dashboards and regular performance reports across all channels.
• Establish and track KPIs and measurement frameworks for campaigns, providing baselines, benchmarks, and trend analysis for brand and campaign performance.
• Support attribution and ROI/ROAS analysis for seasonal, emergency, and evergreen campaigns, identifying optimization opportunities.
• Deliver clear, actionable insights to the Assistant Director for Marketing and Director of Marketing on a regular cadence.
• Administer and maintain the marketing-technology and data stack day to day, including the CDP, CRM integrations, web analytics, and advertising-platform data connections.
• Troubleshoot data-flow and integration issues in coordination with IT and the marketing-technology partner.
• Ensure data hygiene, governance, and integrity across all marketing systems.
• Partner with IT and Finance on CRM data flows, online giving and donation platform integrations, and campaign tracking, including UTM governance.
• Manage audience segmentation and list and audience creation for campaigns, ensuring accurate targeting and personalization across email, paid media, and digital channels.
• Maintain segment definitions and suppression lists, ensuring compliance with communication preferences and data-governance standards.
• Collaborate with the Assistant Director for Marketing and the external marketing agency partner to translate data insights into strategy and creative decisions.
• Document data processes, definitions, and reporting standards to improve efficiency, consistency, and organizational knowledge transfer.
• Support the Assistant Director in defining and maintaining a unified measurement framework across channels.

Skills

Marketing analytics

SQL

CRM

Data visualization

Google Analytics

Excel/Sheets

Communication

Education

Bachelor's degree in marketing or analytics

Tools

Salesforce

Looker Studio

Google Analytics

CDP

Excel/Google Sheets

Job description

Islamic Relief USA in the Washington, D.C. metro area seeks a Marketing Data Manager who will own analytics and reporting across channels, manage the data stack, and translate complex numbers into actionable insights for senior leadership.

You will collaborate with IT, Finance, and agency partners, govern data quality, and lead audience segmentation for campaigns while upholding data governance and mission-driven values.