AI-Driven Marketing Analytics & Insights Lead

Accenture Federal Services; Arlington (VA); On-site; USD 95,000 - 204,000; Full time

Job summary

Accenture Federal Services in Arlington, VA, is hiring a Marketing Analytics and Insights Manager to optimize our data and analytics program across Marketing + Communications. You will lead data strategy, governance, and cross‑channel measurement to deliver actionable insights for marketing leaders and business teams.

You will develop dashboards, analytics models, and AI-powered analytics to improve targeting and decision making, while ensuring high data quality and governance across CRM and

Qualifications

• Minimum 8 years in marketing analytics, data strategy and governance in B2B/B2G or military contexts.
• Bachelor’s degree required.
• Strong written and verbal communication; able to present insights to stakeholders.
• Proven ability to manage multiple projects in deadline-driven environments.
• Executive presence with strong stakeholder management in a matrix organization.
• Team-oriented and highly collaborative with strong interpersonal skills.

Responsibilities

• Lead data strategy, governance, and analytics across marketing platforms.
• Develop dashboards and analytics models for senior leaders.
• Oversee cross-channel measurement and data integration.
• Analyze performance and forecast trends to guide optimization.
• Advance AI-powered analytics, automation, and experimentation.
• Maximize and govern the CRM for accurate client insights.

Skills

Marketing analytics

Data strategy

Governance

Performance measurement

Stakeholder management

Executive presence

Project leadership

Education

Bachelor's degree

Tools

Salesforce

Marketing Cloud

Adobe Analytics

Adobe Target

LinkedIn Campaign Manager

Sprinklr

Power BI

Job description

Accenture Federal Services in Arlington, VA, is hiring a Marketing Analytics and Insights Manager to optimize our data and analytics program across Marketing + Communications. You will lead data strategy, governance, and cross‑channel measurement to deliver actionable insights for marketing leaders and business teams.

You will develop dashboards, analytics models, and AI-powered analytics to improve targeting and decision making, while ensuring high data quality and governance across CRM and