Marketing Analytics & Insights Lead

Accenture Federal Services Careers Marketplace; Arlington (VA); On-site; USD 123,000 - 204,000; Full time

Job summary

Accenture Federal Services in Arlington, VA, is seeking a Federal Marketing Analytics and Insights Manager to elevate the Marketing + Communications team. You will optimize data, governance, and analytics to deliver insights that drive performance and strategic decisions.

Lead data strategy, dashboards, and AI-powered analytics; oversee cross-channel tracking and CRM governance; collaborate with leadership and growth teams to ensure data-driven marketing across programs.

Qualifications

• Minimum 8 years of experience in marketing analytics, data strategy and governance.
• Experience with performance measurement in B2B or B2G environments, military or civilian is a plus.
• Strong written and verbal communication skills to present insights to stakeholders at all levels.
• Executive presence and stakeholder management in a matrixed organization.
• Team-oriented and highly collaborative with strong interpersonal skills.

Responsibilities

• Lead data strategy, governance, analytics, quality, and integration across marketing platforms.
• Oversee cross-channel tracking, data lake/API integrations, and reporting requirements.
• Maintain core marketing measurement framework with standardized metrics and data sources.
• Develop dashboards and analytics models translating data into actionable insights for marketers and leaders.
• Analyze performance, forecast trends, and guide data-driven optimization.
• Advance AI-powered analytics, automation, and experimentation to improve efficiency and targeting.
• Identify trends and insights to inform engagement strategies and marketing effectiveness.
• Govern CRM platform data accuracy and enable comprehensive client intelligence.

Skills

Marketing analytics

Data strategy

Governance

Stakeholder management

Communication

Project management

Tools

Salesforce

Marketing Cloud

Adobe Analytics

Adobe Target

LinkedIn Campaign Manager

Sprinklr

HubSpot

Cvent

Power BI

Job description

Accenture Federal Services in Arlington, VA, is seeking a Federal Marketing Analytics and Insights Manager to elevate the Marketing + Communications team. You will optimize data, governance, and analytics to deliver insights that drive performance and strategic decisions.

Lead data strategy, dashboards, and AI-powered analytics; oversee cross-channel tracking and CRM governance; collaborate with leadership and growth teams to ensure data-driven marketing across programs.