Marketing Analytics Lead - Data-Driven Campaigns (Hybrid)

Cypress HCM; San Jose (CA); Hybrid; USD 84,405; Part time

Job summary

A leading staffing agency is seeking a Marketing Analytics Manager for a contract role based in San Jose, CA. This position involves analyzing data to develop insights, presenting findings to stakeholders, and driving marketing strategies based on data analysis. The ideal candidate has a B2B marketing background with strong analytical and presentation skills, and experience in CRM tools and data visualization. Compensation is $61.27 per hour, with a hybrid work environment.

Qualifications

• Must have 5+ years experience in Data Analytics or Marketing Analytics.
• B2B SaaS experience in marketing and sales is preferred.
• Advanced Excel skills are required.

Responsibilities

• Explore data infrastructure and perform analysis to derive insights.
• Summarise analysis on customer needs and campaign performance.
• Tell stories behind data to influence business strategy.
• Conduct analyses for marketing stakeholders around campaign performance.
• Synthesize qualitative and quantitative data to support analytics goals.

Skills

B2B Marketing knowledge

Communication skills

Data analysis

Presentation skills

Self-management

Knowledge of CRM tools

Data visualisation

SQL proficiency

Understanding of marketing KPIs

Excel proficiency

Education

5+ years in Data Analytics or Marketing Analytics

MBA preferred

Tools

PowerBI

Salesforce

MS Dynamics

Job description

A leading staffing agency is seeking a Marketing Analytics Manager for a contract role based in San Jose, CA. This position involves analyzing data to develop insights, presenting findings to stakeholders, and driving marketing strategies based on data analysis. The ideal candidate has a B2B marketing background with strong analytical and presentation skills, and experience in CRM tools and data visualization. Compensation is $61.27 per hour, with a hybrid work environment.