Marketing Analytics Analyst - Insights & Automation Lead

Burger King

Miami (FL)

On-site

USD 75,000 - 110,000

Full time

6 days ago

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Benefits offered by this job

Parental leave

Telemedicine

Mental wellness

Job summary

Burger King in Miami is seeking a Sr. Analyst, Marketing Analytics to join the RBI team. You will manage weekly/monthly reporting for Performance Analysis and Sales Planning, synthesize insights, and drive data-driven narratives for franchisees and local partners.

The role requires 2+ years in analytics, a Bachelor's degree, advanced Excel/PowerPoint, and SQL with BI tools. Onsite 5 days/week in Miami, FL, with opportunities to automate workflows and improve processes.

Qualifications

2+ years of experience in business analytics, sales or marketing analytics, finance, consulting, or a related analytical role.
Bachelor's degree in Business, Economics, Marketing, Finance, Analytics, Data Science, Statistics, or a related field.
Advanced Excel and PowerPoint skills, including reporting, data visualization, and presentation development.
Experience with SQL and BI/visualization tools such as Power BI, Tableau, Looker Studio, Sigma, or similar is a plus.
Familiarity with POS systems and data flowthrough/validation processes is a plus.
Strong communication and organizational skills; able to translate complex, multi-source analysis into clear narratives for non-technical stakeholders.
Comfortable managing multiple workstreams and shifting priorities in a fast-paced environment.
Self-starter with a positive attitude, high attention to detail, and the ability to work independently while collaborating effectively across teams

Responsibilities

Manage the recurring weekly and monthly reporting cadence for both the Performance Analysis and Sales Planning teams, building and maintaining reporting decks per established SOPs, then identifying opportunities to improve processes over time.
Serve as the connective tissue between Performance Analysis and Sales Planning, synthesizing insights and reporting output from both teams into a cohesive, consistent narrative.
Own analysis of franchisee-initiated business cases and other non-test initiatives, using synthesized knowledge from both teams to build clear, compelling stories for franchisee and local business partners.
Conduct deep-dive analyses into pockets of over and underperformance across markets and segments, using routine reporting to identify hotspots, define underlying drivers, and develop actionable learnings.
Own data quality and flowthrough validation, including POS setting checks ahead of national launches and Market Tests, ensuring a clean and reliable data handoff from POS to backend systems; partner closely with the Data Engineering and POS teams on structure, troubleshooting, and optimization ideas.
Identify and implement opportunities to automate and streamline recurring reporting and analytical workflows, leveraging AI and automation tools to increase speed, consistency, and accuracy.
Partner cross-functionally with stakeholders across both teams and manage multiple concurrent workstreams with sound judgment and ownership from analysis through recommendation.