Digital Analytics & Growth Strategy Lead

CCentral; Miami (FL); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Parental leave

Telemedicine and mental wellness

Job summary

Restaurant Brands International Inc. in Miami, FL is hiring a Manager, Digital Analytics and Strategy to drive digital sales and customer engagement across channels.

You will lead the development, execution, and optimization of growth initiatives using insights to guide decisions and collaborate with franchisees and cross-functional teams. The role requires bilingual English/Spanish, 3+ years in marketing analytics, and strong skills in Excel, SQL, Snowflake, and Power BI.

Qualifications

• 3+ years in marketing analytics, digital marketing, business analytics, or related field.
• Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Statistics, Analytics, or related field.
• Fluency in English and Spanish.
• Strong analytical and problem-solving skills for data-driven decisions.
• Proficiency in Excel and data analysis/visualization tools.
• Experience with Snowflake, SQL, and Power BI.
• Understanding of digital and marketing performance metrics (traffic, conversion, ROI).
• Excellent communication and stakeholder management.

Responsibilities

• Lead digital and marketing performance reporting across markets, campaigns, and digital channels.
• Evaluate marketing campaigns and digital initiatives for engagement, ROI, and performance improvements.
• Own monthly/annual digital sales forecasting with historical data and plans.
• Analyze customer behavior, digital traffic, conversion funnels, and lifecycle performance.
• Develop and optimize dashboards and measurement frameworks integrating marketing, customer and sales data.
• Partner with Marketing to define KPIs and optimize investments.
• Collaborate with franchisees and regional stakeholders to set priorities and action plans.
• Lead testing and measurement of marketing initiatives and translate results into recommendations.
• Work with Marketing, Consumer Tech, IT to strengthen data availability and reporting capabilities.
• Present insights and recommendations to leadership and key stakeholders.
• Analyze performance with franchisees and delivery partners to identify growth opportunities.

Skills

Marketing analytics

Digital marketing

Business analytics

Data visualization

SQL

Excel

Power BI

Bilingual English/Spanish

Education

Bachelor’s degree in Business/Marketing/Analytics

Tools

Snowflake

Power BI

CRM software

Job description

Restaurant Brands International Inc. in Miami, FL is hiring a Manager, Digital Analytics and Strategy to drive digital sales and customer engagement across channels.

You will lead the development, execution, and optimization of growth initiatives using insights to guide decisions and collaborate with franchisees and cross-functional teams. The role requires bilingual English/Spanish, 3+ years in marketing analytics, and strong skills in Excel, SQL, Snowflake, and Power BI.