Marketing Analytics Analyst - Customer Insights & Loyalty

Caleres, Inc.; St. Louis (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

30% Associate Discount across brands

Learning and development opportunities

Benefits starting day one

Mental wellness resources

Relaxed dress code

Job summary

Caleres in St. Louis is seeking an Analyst, Customer Marketing Analytics to transform customer data into actionable insights. You will build reports, dashboards, and analyses that inform loyalty programs and email campaigns.

You will partner with marketing, product, sales, and finance to drive revenue and engagement improvements. Strong SQL and Python/R skills are essential, with BI tools such as Power BI or Tableau.

Qualifications

• Bachelor’s degree in Finance, Analytics, Statistics, Computer Science, or a related field.
• 3–5 years of experience in customer analytics, CRM/CDP, web analytics, or digital/direct marketing.
• Experience with customer and marketing data, including extraction, analysis, and visualization.
• Strong analytical and problem-solving skills with high attention to detail.
• Proficiency in SQL and working knowledge of Python or R.
• Experience with BI tools such as Power BI or Tableau.
• Excellent communication skills with the ability to translate complex insights for non-technical audiences.

Responsibilities

• Produce regular reporting on business performance and customer behavior.
• Build and maintain dashboards that surface campaign performance and audience insights; support stakeholder adoption of self-service tools and continued advocacy around a data-driven culture.
• Partner with marketing, product, sales, finance to present findings and recommend optimizations across revenue, spend, and product strategy.
• Collaborate with CRM and loyalty teams on campaign execution and analysis across email, direct mail, and SMS.
• Measure: conduct test analysis to improve segmentation, targeting, and engagement.
• Assist in campaign design and analysis: including KPIs, sample sizing, performance readouts.
• Support the evolution of loyalty programs: analyze performance and identify opportunities to improve engagement and incremental revenue.

Skills

SQL

Python or R

Power BI

Tableau

Data analysis

Communication skills

CRM/CDP

Education

Bachelor's degree in Finance/Analytics/CS

Tools

CRM/CDP platforms

SQL databases

Job description

Caleres in St. Louis is seeking an Analyst, Customer Marketing Analytics to transform customer data into actionable insights. You will build reports, dashboards, and analyses that inform loyalty programs and email campaigns.

You will partner with marketing, product, sales, and finance to drive revenue and engagement improvements. Strong SQL and Python/R skills are essential, with BI tools such as Power BI or Tableau.