Marketing Analyst/Specialist

SGS Consulting; Columbus (OH); On-site; USD 52,000 - 86,000; Full time

Job summary

SGS Consulting seeks a Community Manager to lead content creation for blogs, newsletters, and social channels, coordinating with marketing, product, and customer teams. You will develop content calendars, monitor engagement, and help shape the company’s public-facing social media strategy.

The role requires strong communication, advanced PowerPoint skills, and experience using social listening tools. You will partner with agencies to drive campaigns and optimize performance.

Qualifications

• Experience managing social media platforms or communities for brands.
• Strong understanding of social networks, analytics, and reporting.
• Ability to develop community management guidelines and documentation.
• Proficiency with presentation tools (PowerPoint) and storytelling.
• Experience coordinating with cross-functional teams and external agencies.

Responsibilities

• Manage content creation and calendars for blogs, newsletters, and social channels.
• Contribute to social media strategy and align with marketing plans.
• Collaborate with customer service and product teams to support customers.
• Provide analytics and reports; run A/B tests to optimize engagement.
• Support digital content for campaigns and ensure routing through stakeholders.

Skills

Social media management

Content creation

Analytics

PowerPoint

Sprinklr

Netbase

Sprout

Cision

On24

Leadership

Education

Bachelor's in Communications

MBA (optional)

Tools

Sprinklr

Netbase

Sprout

Cision

On24

Job description

Job Responsibilities

• Community Management - ~50% Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar.
• Communications/marketing strategy - the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company's public-facing social media communications.
• Customer relations - the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.
• Analytics - Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
• Marketing Support - ~50% Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations. Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer). Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

Skills

• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
• Proficiency in PowerPoint and presentation tools and skills
• Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
• Very high attention to detail
• Excellent verbal, written, and presentation skills

Education/Experience

• BA in communications, advertising, public relations, business or related field. MBA optional
• 3+ years' experience managing social media platforms or communities for brands
• 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization