Marketing Analyst, Reporting & Analytics

OMNIA Partners, Inc.; Franklin (TN); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to join their Reporting & Analytics team. This role involves analyzing marketing performance and customer behavior to provide strategic insights that optimize marketing efforts. The ideal candidate will have a strong background in data analysis, proficiency in tools like Salesforce and Tableau, and the ability to communicate findings effectively. If you are passionate about data and eager to contribute to a collaborative environment, this opportunity is perfect for you.

Qualifications

• 5-6 years in marketing analytics with a focus on data-driven decision making.
• Proficiency in SQL and Tableau for data visualization and reporting.

Responsibilities

• Lead marketing performance reporting and campaign analysis.
• Collaborate with teams to deliver insights that inform strategy.

Skills

Marketing Analytics

Data Analysis

Customer Segmentation

Predictive Analysis

Communication Skills

Analytical Thinking

Education

Bachelor’s degree in Marketing

Advanced degrees in Marketing Analytics

Tools

Salesforce Sales Cloud

Salesforce Marketing Cloud

Google Analytics

Tableau

SQL

Alteryx

Job description

Marketing Analyst, Reporting & Analytics

OMNIA Partners, LLC, Franklin, Tennessee, United States of America

Job Description

Posted Monday, May 5, 2025 at 6:00 AM

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution

Job Title:
Marketing Analyst, Reporting & Analytics

Location:
Franklin, TN – In Person Only

Job Description:
OMNIA Partners is seeking a highly skilled Senior Business Analyst with a strong background in marketing analytics to join our Reporting & Analytics team. This role is ideal for a data-driven professional with 5–6 years of experience in analyzing marketing performance, customer behavior, and campaign effectiveness. You'll be a key contributor in turning data into strategic insights that optimize marketing efforts and support business growth.

Summary of Responsibilities:

• Marketing Performance Reporting : Lead the development and optimization of dashboards and reporting solutions focused on campaign performance, lead generation, conversion rates, digital engagement, and ROI across various marketing channels.
• Campaign Analysis & Optimization : Evaluate the effectiveness of marketing campaigns (email, social media, paid media, events, etc.). Provide actionable recommendations for improving targeting, messaging, and overall campaign strategy.
• Customer Insights & Segmentation : Analyze customer data to identify trends, behaviors, and opportunities. Support the development of audience segments and personas to improve personalization and engagement strategies.
• Attribution & Funnel Analytics : Build multi-touch attribution models and analyze the full marketing and sales funnel to understand how different channels and tactics contribute to revenue.
• Salesforce Integration & Analysis: Leverage Salesforce Sales Cloud and Salesforce Marketing Cloud to analyze lead and opportunity data, marketing campaign effectiveness, customer journeys, and sales pipeline performance. Assist in building reports and dashboards directly in Salesforce platforms to support cross-functional business decisions.
• Data Integration & Enrichment : Combine data from Salesforce and multiple digital platforms (Google Analytics, LinkedIn, etc.) to create a holistic view of marketing performance.
• Stakeholder Collaboration : Partner closely with marketing, sales, and business development teams to understand goals, align on KPIs, and deliver insights that inform strategy and budget allocation.
• Predictive & Strategic Analysis : Use forecasting, modeling, and trend analysis to anticipate customer needs and inform proactive marketing strategies.
• Tool Ownership & Innovation: Champion the use of analytics tools such as Tableau, SQL, and Alteryx to drive self-service analytics. Lead enhancements in reporting infrastructure to improve speed, accuracy, and business relevance.

Qualifications and Characteristics for Success:

• Education: Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field. Advanced degrees or certifications in marketing analytics, data visualization, or digital marketing are a plus.
• Experience: 5–6 years of professional experience in business or marketing analytics, preferably in B2B or procurement-related industries.
• Marketing Tech Proficiency:
• Strong experience with Salesforce Sales Cloud and Salesforce Marketing Cloud, including custom reporting, campaign tracking, and marketing automation workflows.
• Experience in Google Analytics (preferably GA4), LinkedIn Campaign Manager, and Looker Studio is a strong plus.
• Data and Visualization Skills:
• Proficiency in SQL and Tableau required.
• Familiarity with data wrangling tools like Alteryx, or scripting languages (Python/R) for automation and analysis.
• Analytical Thinking: Ability to distill complex data into clear insights and recommendations that drive strategic decisions. Experience building dashboards, segmentation models, and performance scorecards.
• Communication: Strong communication skills with the ability to translate data findings into business language. Experience working directly with marketers and sales teams is essential.
• Attention to Detail: Commitment to accuracy, validation, and clean data practices.
• Leadership & Ownership: Proactive in identifying opportunities for improvement. Capable of leading initiatives independently and mentoring junior analysts as needed.

Reports To:
Senior Director, Business Operations

If you are passionate about data, have a curiosity for analytics, and are excited to grow your career in a collaborative environment, we encourage you to apply for the Marketing Analyst, Reporting & Analytics position at OMNIA Partners. Join us and help drive our data-driven decision-making processes.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

OMNIA Partners, LLC, Franklin, Tennessee, United States of America