Marketing Analyst, Reporting & Analytics

OMNIA Partners; Franklin (TN); On-site; USD 60,000 - 95,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst to join their Reporting & Analytics team. This role is perfect for a data-driven professional with a passion for marketing analytics. You will leverage your expertise to analyze marketing performance, customer behavior, and campaign effectiveness. Collaborating with various teams, you will turn data into strategic insights that optimize marketing efforts and drive business growth. If you thrive in a collaborative environment and are eager to make a significant impact through data-driven decision-making, this opportunity is for you.

Qualifications

• 5-6 years in marketing or business analytics, preferably in B2B.
• Strong experience with Salesforce and Google Analytics.

Responsibilities

• Lead development of dashboards for marketing performance reporting.
• Analyze marketing campaigns and provide actionable recommendations.

Skills

Marketing Analytics

Data Interpretation

Campaign Optimization

Customer Segmentation

Predictive Analysis

Communication Skills

Education

Bachelor’s in Marketing

Advanced Certifications

Tools

Salesforce

Google Analytics

Tableau

SQL

Alteryx

Looker Studio

Python

R

Job description

Marketing Analyst, Reporting & Analytics

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Job Details

Position: Marketing Analyst, Reporting & Analytics

Location: Franklin, TN – In Person Only

Job Description

OMNIA Partners is seeking a highly skilled Senior Business Analyst with a strong background in marketing analytics to join our Reporting & Analytics team. This role is ideal for a data-driven professional with 5–6 years of experience in analyzing marketing performance, customer behavior, and campaign effectiveness. You'll be a key contributor in turning data into strategic insights that optimize marketing efforts and support business growth.

Responsibilities

1. Marketing Performance Reporting: Lead the development and optimization of dashboards and reporting solutions focused on campaign performance, lead generation, conversion rates, digital engagement, and ROI across various marketing channels.
2. Campaign Analysis & Optimization: Evaluate the effectiveness of marketing campaigns (email, social media, paid media, events, etc.) and provide actionable recommendations for improvement.
3. Customer Insights & Segmentation: Analyze customer data to identify trends, behaviors, and opportunities; support the development of audience segments and personas.
4. Attribution & Funnel Analytics: Build multi-touch attribution models and analyze the marketing and sales funnel to understand channel contributions.
5. Salesforce Integration & Analysis: Leverage Salesforce Sales Cloud and Marketing Cloud to analyze lead, opportunity data, and campaign effectiveness. Assist in building reports and dashboards within Salesforce.
6. Data Integration & Enrichment: Combine data from Salesforce and digital platforms (Google Analytics, LinkedIn, etc.) for a comprehensive view of marketing performance.
7. Stakeholder Collaboration: Work closely with marketing, sales, and business development teams to align on KPIs and deliver actionable insights.
8. Predictive & Strategic Analysis: Use forecasting and trend analysis to anticipate customer needs and inform marketing strategies.
9. Tool Ownership & Innovation: Champion analytics tools such as Tableau, SQL, and Alteryx to enhance reporting and analytics capabilities.

Qualifications & Skills

• Education: Bachelor’s in Marketing, Business Analytics, Data Science, or related; advanced certifications are a plus.
• Experience: 5–6 years in marketing or business analytics, preferably in B2B or procurement industries.
• Technical Skills: Strong experience with Salesforce (Sales Cloud & Marketing Cloud), Google Analytics (GA4), LinkedIn Campaign Manager, Looker Studio, SQL, Tableau, Alteryx, and scripting languages (Python/R) is preferred.
• Analytical Skills: Ability to interpret complex data and build dashboards, segmentation models, and scorecards.
• Communication: Excellent ability to translate data insights into business language and collaborate with marketing and sales teams.
• Attention to Detail & Leadership: Accurate, proactive, and capable of leading initiatives and mentoring junior analysts.

Reporting Line

Senior Director, Business Operations

Additional Information

If you are passionate about data and analytics and eager to grow in a collaborative environment, apply now and help drive data-driven decision-making at OMNIA Partners.