Marketing Analyst

Forte Belanger; Troy (MI); On-site; USD 45,000 - 70,000; Full time

Job summary

An innovative company seeks a Marketing Analyst to enhance business development through data analytics and strategic insights. This role involves collaborating with sales and marketing teams to manage reports, analyze trends, and support administrative tasks. The ideal candidate will have a positive attitude, strong communication skills, and proficiency in Salesforce and Microsoft Office. Join a forward-thinking organization that values employee wellness and offers comprehensive benefits, including medical, dental, and generous PTO. This is a fantastic opportunity to grow your career in a dynamic environment focused on continuous improvement.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Flexible Schedules

Generous PTO

Employee Assistance Program

Qualifications

• 1+ years in sales support or customer service is preferred.
• Strong proficiency in Microsoft Office, especially Excel.

Responsibilities

• Support sales and marketing teams with data analysis and report management.
• Collaborate on strategic vision and execution of marketing initiatives.

Skills

Sales Support

Data Analytics

Task Management

Microsoft Office Suite

Salesforce

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Bachelor's degree in Hospitality Management

Tools

Salesforce

Microsoft Excel

Job description

Department: Marketing 500011

Employment Type: Full Time

Location: Innovation Center

Reporting To: Kate Berris

Description

The Marketing Analyst will support both Internal Business Development Team Members and Marketing Team Members with a multi-purpose support role consisting of Data Analytics, Process Flow, Accountability, Task Management and full Optimization of the utilization of Salesforce and LinkedIn.

What You'll Do

• Report Management: Work with internal Salesforce administrator to build, modify and monitor reports on a weekly, monthly and quarterly basis. Design the dashboard that most efficiently conveys the daily data that is needed.
• Strategic Vision: Use available data across multiple platforms to understand the trends and nuances of our business. Use this data to understand and communicate a narrative around the needs of the business. Collaborate with sales and marketing team members on execution of strategy.
• Administrative: Provide administrative support to include weekly updates, ad-hoc reporting, sharing relevant information with the appropriate teams. Prepare reports and documents for Senior Leadership meetings. Work closely with operations team in collecting data for conversion opportunities to support in developing financial goals for each opportunity.
• Sales Support: As needed, serve as support to our sales teams in the field, attend quarterly team meetings, sharing insights on the data that has been collected, participate in new territory outreach, participate in trade shows.
• Marketing Support: Work closely with Marketing Team and Business Development team members to coordinate, report out, facilitate, track and monitor key Marketing initiatives.
• Continuous Improvement: Propose and implement new methods to improve the efficiency of accurate information and execution, as well as ensure compliance with applicable policies, procedures, and generally accepted accounting standards.
• Spreadsheet Formatting: process raw data into the appropriate formatting for marketing efforts as needed.
  
  

Who You Are

• 1+ years prior sales support, customer service, quality assurance experience strongly encouraged.
• Results oriented and flexible; takes action as soon as need arises and can demonstrate positive results; steadily follows through on tasks.
• Can-do attitude; stays positive, even in the face of adversity; sets right tone for others. Collaborative in work style with others both inside and outside organization; respectful of what others can contribute.
• Strong proficiency with electronic communication, Microsoft Office Suite (specifically Excel), and related systems used in the industry.
• Bachelor's degree in business, marketing or hospitality management. Equivalent work experience in the industry acceptable.
  
  

Benefits

We prioritize the health, wellness and work-life balance of our team members and designed our comprehensive compensation packages to reflect that.

• Full-time team members are eligible for medical, dental and vision insurance, life insurance, disability insurance, parental leave, 401(k) with company match, at-work dining perks, flexible schedules, generous PTO, and a total rewards program. Team Members can also use our inclusive employee assistance program.
• Part-time Team Members are eligible for our 401(k) with company match, at work dining perks and team members can also use our inclusive employee assistance program.
  
  

Location-specific perks may also include wellness programming, on-the-job training, corporate-hosted courses, certifications and team events.

CONALB