Marketing Analyst -Segmentation (Remote)

Superior Plus Propane Talent Acquisition; Wayne (PA); Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Analyst who will play a pivotal role in shaping the company's marketing strategy. In this dynamic position, you'll leverage your analytical skills to research and interpret customer data, guiding marketing campaigns and enhancing overall effectiveness. Collaborating with various teams, you'll develop actionable insights and recommendations that drive growth and engagement. This role offers the chance to work with cutting-edge tools and technologies in a supportive environment that values professional development and work-life balance. If you're passionate about marketing and data-driven decision-making, this opportunity is perfect for you.

Benefits

Flexible schedules

Employee Assistance Programs

Professional development opportunities

Collaborative work environment

Qualifications

• 3+ years of experience as a Marketing Analyst or similar role.
• Strong analytical skills with proficiency in data analysis tools.

Responsibilities

• Conduct market research to identify trends and opportunities.
• Monitor and analyze marketing campaigns across various channels.

Skills

Data Analysis

Market Research

Communication Skills

Presentation Skills

Organizational Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Statistics

Tools

Excel

SQL

Google Analytics

Tableau

Job description

Sunday, March 16, 2025

WHY JOIN US:

Culture : Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.

Competitive Compensation : We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.

Flexibility : We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.

Technology : Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.

Employee Assistance Programs : We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.

Opportunity : A continuous focus on professional development with many opportunities for training & career growth.

Safety Focused : We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.

The Marketing Analyst will be responsible for researching, tracking, and analyzing customer data that provides beneficial insights in guiding the company’s marketing strategy. This role will be responsible for segmenting marketing campaigns, supporting both regional and company-wide initiatives, and working closely with the brand manager to help develop creative strategies that drive results. The Marketing Analyst role involves and provides detailed analysis and reporting on campaign ROI and market segmentation.

Key Responsibilities:

• Conduct market research to identify trends, opportunities, and competitive advantages
• Utilize marketing analytics tools and software to gather and interpret data
• Develop recommendations for marketing, product & pricing strategies based off segmentation analysis
• Monitor and analyze marketing campaigns across various channels (e.g., digital, social media, email, print)
• Track key metrics such as conversion rates, click-through rates, and ROI to evaluate campaign effectiveness
• Collect and analyze customer feedback to understand the impact of marketing efforts on customer behavior and satisfaction
• Prepare detailed reports and presentations on campaign performance, highlighting key insights and recommendations
• Collaborate cross-functionally with multiple stakeholders, including sales, pricing, finance, customer experience, operations, and other business partners that support the company’s objectives
• Assist in the development and implementation of marketing strategies and plans

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 3+ years of proven experience as a Marketing Analyst or similar role
• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau)
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Detail-oriented with strong organizational skills
• Knowledge of marketing principles and best practices

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at [e-mail] to let us know how we can enhance your experience.