Market Research Analysts and Marketing Specialists

SBS Corp; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Market Research Analyst and Marketing Specialist to drive business development through data analysis and market research. In this role, you will gather and interpret data on ERP, SCM, and IoT solutions, utilizing advanced statistical tools and data visualization techniques. You'll collaborate with cross-functional teams to present insights and recommendations that align with organizational goals. If you have a passion for data-driven decision-making and a knack for market analysis, this opportunity is perfect for you!

Qualifications

• Strong analytical skills with experience in data mining and forecasting.
• Proficient in statistical tools and data visualization techniques.

Responsibilities

• Gather and analyze data to support business development.
• Conduct market research and prepare SWOT analyses.

Skills

Data Analysis

Statistical Tools

Market Research

Forecasting

Data Visualization

ERP Systems

Supply Chain Management

Education

Bachelor's Degree in Marketing or Business

Master's Degree in Data Science or Analytics

Tools

R

Python

SAS

Advanced Excel

SQL

Tableau

DELMIA Apriso

Job description

Market Research Analysts and Marketing Specialists

JOB ID: 30

Description

Job Duties and Responsibilities:

1. Gather data and perform research on ERP, SCM, PLM, MOM, Digital Manufacturing, Supply Chain Analytics, and IoT Big Data solutions to support business development and help SBS Corp. market its services to clients in SAP and Dassault Systèmes’ Apriso and Ortems.
2. Forecast demand and opportunities in SBS Corp.’s service areas based on historical performance and market data, perform data mining from large datasets, generate reports for leads and competitor analysis, and conduct cost/volume analyses.
3. Perform Monte Carlo simulations and linear programming models to identify suitable decision-making approaches, utilizing statistical tools & packages such as R, Python, SAS, Advanced Excel, SQL, and Tableau.
4. Develop analytical models from internal and external sources, evaluate data usability aligned with organizational strategies and targets, and synthesize data into large datasets to support organizational goals.
5. Identify trends, patterns, and discrepancies in data, apply visualization techniques and statistical models for replication in future initiatives, and present data insights and recommendations to key stakeholders.
6. Evaluate and transform customer requirements to align with business solutions using DELMIA Apriso Process Builder.
7. Research market survey methodologies and conduct market research on competitors’ and customers’ products and services using primary and secondary sources such as focus groups, Gartner reports, trade magazines, blogs, tradeshows, conferences, social media, press releases, questionnaires, opinion polls, and databases like Hoovers.
8. Prepare SWOT analyses on new application offerings from competitors, examining aspects like cost structure, pricing, resources, competencies, and product differentiation.
9. Present data insights and recommendations to stakeholders, translating analysis results into business actions through graphical representations and charts, measuring forecast versus actuals, and documenting lessons learned.
10. Collaborate with analysts, developers, architects, and project managers to support and deliver solutions in SAP & DELMIA to meet customer needs.
11. Provide management with proposals for solution demos, proofs of concept, and pricing estimates tailored to client requirements in Supply Chain, Manufacturing Operations, Scheduling, and Inventory Management using SAP and DELMIA software.