Marketing Analyst

Algomarketing; United States; Remote; USD 60,000 - 95,000; Full time

Job summary

An established industry player is seeking a skilled Marketing Analyst to join their Growth & Operations team. In this dynamic role, you will leverage your expertise in marketing analytics to measure and enhance funnel performance, utilizing SQL and various data visualization tools. Your insights will drive strategic decisions and optimize marketing strategies. If you have a passion for data storytelling and a proven track record in B2B marketing analytics, this opportunity offers a chance to make a significant impact in a collaborative environment focused on growth and innovation.

Qualifications

• 4+ years of experience in marketing analytics or business analysis.
• Strong SQL skills for data extraction and manipulation.
• Excellent communication and data storytelling abilities.

Responsibilities

• Measure and manage marketing funnel performance for optimization.
• Analyze conversion rates and provide actionable insights.
• Utilize data visualization tools to create compelling dashboards.

Skills

Marketing Analytics

Business Analysis

SQL

Salesforce CRM

Data Visualization

Communication Skills

Organizational Skills

B2B Marketing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Statistics

Tools

Salesforce

Looker

Data Studio

Tableau

Power BI

Pardot

Hubspot

Marketo

Job description

Minimum Requirements

1. Bachelor's degree in marketing, business, statistics, or a related field
2. Minimum of 4 years of experience in marketing analytics or business analysis
3. SQL experience
4. Salesforce CRM experience
5. Experience with marketing analytics, ideally extracting data from Pardot, Hubspot, Marketo, etc.
6. Experience with data visualization tools such as Looker, Data Studio, Tableau, or Power BI
7. Excellent communication and data storytelling skills
8. Strong organizational and time-management skills with the ability to manage multiple projects simultaneously
9. Experience in B2B marketing preferred

ABOUT THE ROLE

Reporting into the Growth & Operations team

RESPONSIBILITIES

1. Measure and manage marketing funnel performance to improve conversion rates and identify areas for optimization
2. Work on CxO / Industry Marketing analytics, as well as building an audience targeting tool and demand generation data cube
3. Analyze and measure conversion rates through different funnel stages, fallout rates, and other key performance indicators
4. Understand and recommend where the operating leverage is within the funnel and pipeline
5. Utilize data analysis techniques to find relationships in the data, provide new insights, and identify opportunities for growth
6. Conduct hypothesis testing to identify trends, patterns, and opportunities for improvement
7. Develop and deliver data storytelling to effectively communicate findings to stakeholders and senior management
8. Utilize data visualization tools to create compelling visuals and dashboards that provide insights and improve decision-making
9. Use SQL scripts to extract and manipulate marketing data to enable analysis and reporting
10. Develop recommendations and actionable insights to improve marketing strategies and tactics