Marketing Analyst

NextGen | GTA: A Kelly Telecom Company

Stamford (CT)

Hybrid

USD 90,000 - 130,000

Full time

14 days+

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Job summary

A leading company in telecommunications is seeking a Senior Manager for Mobile Offer Management. This role focuses on developing pricing and promotional strategies to enhance market share and customer relationships. The ideal candidate will have extensive experience in mobile wireless, analytical skills, and the ability to present insights to senior leadership. This position offers a mix of in-office and remote work, with a focus on cross-functional collaboration.

Qualifications

6-7 years of related experience in Marketing, Pricing, or Finance.
Proficiency in English required.

Responsibilities

Collaborate with Product and business partners to identify promotional opportunities.
Build business cases with Analytics and Revenue teams.
Support efforts to improve customer experience.

Skills

Analytical skills

Effective communication

Organizational skills

Proficiency in Excel

Ability to synthesize information

Education

BS/BA in Marketing, Finance, or related field

Job description

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Job Summary

The Senior Manager, Mobile Offer Management is responsible for developing Mobile pricing, packaging, and promotional strategies to grow market share and enhance customer relationships. This role involves cross-functional collaboration to assess products, services, and device opportunities, quantify financial and customer benefits, and develop frameworks to implement, report, and refine initiatives. The position supports the strategy of a converged Broadband and Mobile offering, focusing on the Mobile/Wireless product for Residential and Spectrum Business segments.

Ideal Candidate Profile

Experience in the mobile wireless business, analytical skills, ability to collaborate at all organizational levels, and executive presence for presenting to senior leadership. Capable of driving data-driven insights and synthesizing recommendations for executive audiences.

Major Duties and Responsibilities

Collaborate with Product and business partners to identify product, plan, and device promotional opportunities aligned with business goals; recommend pricing, offers, and promotional changes to senior leadership.
Build business cases with Analytics and Revenue teams supporting marketing initiatives; review financial models and track key financial metrics.
Support efforts to simplify and improve customer experience; work with Sales and Customer Ops to identify pain points and improvements.
Enhance offer presentation and prioritization within agent tools to target appropriate customers.
Ensure offer implementation and usage adhere to business rules.
Work with Marketing Science, Marketing Intelligence, Business Intelligence, and other groups to improve reporting and tracking capabilities.
Maintain procedures for review, approval, and adjustment of offers based on economic and competitive changes.
Maintain market playbook of promotional offers and retail pricing.
Manage promotional roll-off programs and ensure correct pricing during roll processes.
Handle ad hoc projects and reporting requests from business leaders.
Perform other related duties as assigned.

Required Skills, Abilities, and Knowledge