Mobile Marketing Manager (SMS)

Creative Circle; Baltimore (MD); Remote; USD 100,000 - 125,000; Full time

Job summary

A leading company in the consumer marketing sector is seeking a Mobile Marketing Manager to drive their SMS marketing strategy. This fully remote role requires extensive experience in mobile channels and provides a competitive hourly rate based on skills. The position involves managing campaigns, defining customer engagement strategies, and optimizing marketing efforts, ultimately enhancing user enrollment and retention.

Benefits

Health Insurance

401(k) Plan

Sick Leave

Employee Stock Purchase Plan

Qualifications

• 8+ years of marketing experience required.
• Experience managing enterprise-level mobile marketing channels.
• Consumer brand experience preferred.

Responsibilities

• Drive mobile marketing strategy and manage SMS channels.
• Define customer contact strategies and deliver personalized experiences.
• Manage A/B testing and campaign reporting.

Skills

Mobile Marketing

SMS Marketing

A/B Testing

Data Analysis

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Airtable

Tableau

Job description

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This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45.00/hr - $60.00/hr

Our client, an international consumer brand, is looking for a Mobile Marketing Manager with SMS experience to join their team, remotely, 40 hours/week for at least 12 months with an option to extend. You will be expected to work ET hours.

SMS experience is required!!

The SMS Mobile Marketing is responsible for driving our mobile marketing strategy and managing the SMS, Push Notification and Inbox Messaging marketing channels. This role will manage marketing campaigns (broadcast, triggered & journey), define customer contact and frequency strategies, drive enrollment, build the A/B testing roadmap, and manage reporting and optimizations across the mobile marketing channels.

The ideal candidate has experience managing enterprise-level mobile marketing programs (particularly SMS) while creating personalized, cross-channel customer experiences. This role reports into the Senior Manager, Digital Marketing.

Mobile Marketing Manager Responsibilities

• Mobile Strategy & Channel Management: Drive mobile marketing strategy and manage the SMS, Push Notification, and Inbox Messaging channels to maximize enrollment, engagement & retention.
• Customer Contact Strategy: Define customer contact strategies including preferred content, frequency & channel and deliver personalized, cross-channel customer experiences.
• Calendar & Audience Planning: Manage the calendar of broadcast mobile campaigns (e.g. product drops, promotions, etc.) and identify/segment target audiences to optimize engagement.
• Journey & Automations: Manage and optimize new mobile customer journeys and marketing automations in partnership with Dev team (e.g. welcome series, cart abandonment, price drop, etc.).
• Briefing: Prepare and deliver briefs to secure copy/creative for mobile marketing campaigns and initiatives.
• Campaign Management: Plan and analyze mobile marketing campaigns to drive engagement and conversion online and in-store.
• Reporting: Monitor and report on the performance of mobile marketing campaigns, using data-driven insights to optimize future efforts.
• A/B Testing: Conduct A/B tests & manage the annual testing roadmap to optimize program performance.
• Enrollment: Develop and execute strategies to drive enrollment online and in-store.
• Cross-functional Collaboration: Work closely with cross-functional teams, including Dev, App, Tech, Marketing Ops, Creative, Copy, Loyalty, Retail, Legal & more
• Compliance: Ensure mobile marketing activities comply with relevant regulations and best practices in partnership with Legal.
• Competitive Research: Stay up-to-date with industry trends and best practices to continuously improve the mobile marketing programs.
  
  

Mobile Marketing Manager Qualifications

• Bachelor's degree with 8+ years of marketing experience; Consumer brand experience is preferred
• Experience managing enterprise-level mobile marketing channels including SMS & Push Notifications required
• Experience in retail industry preferred
• Experience with Salesforce Marketing Cloud a HUGE plus
• Experience with Airtable and Tableau preferred
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

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Sarah Turner - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 06/02/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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