Marketing Business Analyst

Active Duty Staffing; St. Louis (MO); On-site; USD 60,000 - 80,000; Full time

Job summary

Active Duty Staffing is seeking a Marketing Business Analyst in St. Louis, MO, to enhance marketing efficiencies through data analytics. You will analyze business data to guide resource allocation and marketing strategies, ensuring effectiveness in customer engagement.

The ideal candidate possesses a Bachelor’s degree and has experience in market research and analytics. Develop the potential of our marketing function in a dynamic and employee-centric environment.

Qualifications

• Minimum Bachelor’s degree in a relevant field.
• Experience with market research analysis is a plus.
• Strong analytical skills using web and business tools.

Responsibilities

• Interpret data and provide reports for strategic marketing decisions.
• Monitor performance of the corporate website and call center.
• Work with Development teams to improve reporting processes.

Skills

Market research analysis

Web analytics

CRM programs

SQL coding

Business Intelligence tools

Education

Bachelor’s degree in Statistics, Marketing, Business, Technology/Engineering or related field

Job description

We are excited to offer a challenging opportunity working for a company that:

Places great importance on not only the customer experience but also the employee experience

Commits to excellence in all areas. This is highlighted by outperforming all public Real Estate Investment Trust (REIT) peers on the key profitability growth metric (NOI Growth)

Is a recognized leader in culture and employee engagement.

Has a history of success and rapid organizational growth. Founded 15 years ago, we have grown to have annual revenues exceeding 200 million and AUM of $1.5 billion

Is focused on developing our people. Over 75% of regional, corporate and executive positions have been filled through internal promotions

We are looking for people who:

• Have strong personal values and want to work for a values based company
• Are ambitious and hard working with exceptionally high personal standards
• Have a passion for Customer Service
• Love a rapidly changing and high growth environment
• Are passionate about driving continuous improvements
• Want to make a difference

Job Description

We are searching for a Marketing Business Analyst to help us drive excellence in the marketing function of our business. This role is focused on using technology and complex analytics methods to extract, compile, assess and report on business data that allows Marketing and Operations team members to make strategic decisions such as the effectiveness of various revenue channels and advertising/promotion methods. In addition, this role will be responsible for monitoring the performance of key marketing elements such as our 3 rd party call center and corporate website. This role will also work closely with 3 rd party vendors and our internal Development team on new and existing systems integrations in the Marketing area.

Responsibilities

• Interpret data, formulate reports and make recommendations
• Provide ongoing analysis and reporting to guide strategic marketing decisions. This would include decisions surrounding allocation of resources to various channels including advertising/promotion
• Monitor the performance of our corporate website and 3 rd party call center
• Participate in property performance calls and provide information sets to key decision makers
• Work with Development teams to 1) automate and improve existing reporting and marketing processes and 2) create and improve existing 3 rd party integrations
• Provide support to Operations Group for other ad hoc analysis
• Focus on high priority internal initiatives including:
• Development, implementation and ongoing management of comprehensive customer experience and online reputation/brand strength measurements
• Development, implementation and ongoing management of customer demographics tracking to facilitate strategic business decisions

Qualifications

• Minimum Bachelor’s degree in Statistics, Marketing, Business, Technology/Engineering or other related field
• Proven market research analysis experience a plus
• Search engines, web analytics and business research tools acumen
• Familiarity with CRM programs
• Working knowledge of data warehousing, modelling and mining with experience writing SQL code highly valued
• Experience with Business Intelligence (BI) and 3 rd Party reporting tools an asset
• Located in Houston, but willing and able to travel when necessary

Additional Information

All your information will be kept confidential according to EEO guidelines.