Marketing Analyst

Medical Essential Diagnostics; Princeton (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Medical Essential Diagnostics seeks a Marketing Campaign Specialist to manage pre-registration email initiatives and CRM data integrity. You will develop targeted campaigns, segment audiences, and monitor performance to drive patient engagement and scheduling efficiency.

The role emphasizes analytics, A/B testing, and cross-functional collaboration with Scheduling and Operations teams to ensure clinics’ availability aligns with marketing efforts.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, Data Analytics, or related field preferred.
• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection; healthcare marketing exposure is a plus.

Responsibilities

• Manage and maintain the pre-registration database for accurate contact information.
• Develop, schedule, and execute targeted email campaigns to pre-registered individuals.
• Segment contact lists by campaign objectives, demographics, location, and engagement history.
• Monitor campaign performance: open rates, CTRs, responses; conduct A/B testing on subject lines and CTAs.
• Generate weekly and monthly reports on performance, conversions, and recommendations.
• Collaborate with Scheduling, Marketing, and Operations to align campaigns with clinic availability.
• Maintain compliance with email marketing best practices, privacy regulations, and company standards.
• Identify opportunities to re-engage inactive leads via automated workflows and follow-ups.

Skills

Email marketing platforms

CRM/database management

Excel & reporting tools

Written communication

Organizational skills

Campaign management

Spam protection experience

Education

Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field

Tools

CRM software

Job description

• Manage and maintain the pre-registration database to ensure accurate and organized contact information.
• Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.
• Segment contact lists based on campaign objectives, demographics, location, and engagement history.
• Monitor campaign performance, including open rates, click-through rates, responses, and conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve.
• Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement.
• Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities.
• Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.
• Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.
• Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field (preferred).
• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection to maximize email deliverability and experience with healthcare marketing or patient engagement is a plus.

Preferred Skills

• Data analysis and reporting
• Campaign optimization and A/B testing
• Strong communication and project management skills