Email Marketing Manager

USA Clinics Group; Northbrook (IL); On-site; USD 50,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401k Plan

Job summary

An established industry player is seeking a Marketing Manager to lead their email marketing initiatives. This role involves crafting compelling email content, managing campaigns, and analyzing performance metrics to drive customer acquisition and retention. The ideal candidate will have a strong background in email marketing, particularly within the healthcare sector, and possess the analytical skills necessary to leverage data for impactful decision-making. Join a dynamic team where your creativity and strategic thinking will contribute to the growth of a leading healthcare provider and make a difference in patient outreach.

Qualifications

• 4+ years of email marketing experience, preferably in healthcare.
• Strong understanding of email marketing best practices and analytics.

Responsibilities

• Design and implement email marketing campaigns to drive customer engagement.
• Analyze campaign performance to optimize strategies and improve ROI.

Skills

Email Marketing

CRM Technologies

Analytics

A/B Testing

HTML/CSS

Communication Skills

List Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Email Marketing Platforms

Job description

USA Vein Clinics, headquartered in Northbrook, IL, is looking for a Marketing Manager with a proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult, and assist all levels of management and staff, media, and PR experience.

Responsibilities:

• Writing email copy, managing our email database, designing email newsletters, and more
• You will be measured on targets for both new customer acquisition and customer retention
• You will work closely with the Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
• Design and implement email marketing campaigns
• This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists, and more
• Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
• Perform A/B tests on elements such as subject line, CTA, layout, and content
• Ensure prompt, accurate, and error-free communication to build loyal relationships and minimize unsubscribes
• Work closely with sales and marketing teams to identify our target email audience, grow our email database, and create email sequences
• Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
• Work with leadership to determine goals; report on bottom lines generated from email marketing efforts
• Maintain email database health on a regular basis

Minimum Qualifications:

• 4+ years of hands-on email marketing experience, preferably at a healthcare company
• Strong understanding of email marketing best practices and analytics
• Hands-on experience working with CRM and marketing automation technologies
• Experience with list building, list segmentation, and best practices with list management
• Ability to track, measure, and report on results of email marketing campaigns to determine ROI
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
• Deep understanding of analytics with a proven track record of using data to drive decisions
• Experience using Google Analytics, HTML/CSS, A/B Testing, and other CMS
• Excellent communication skills both written and verbal
• Must be detail-oriented, organized, and exhibit critical thinking ability
• You have experience with HTML and/or SQL
• You have examples or a portfolio ready to share
• You have a growth mindset and love to learn

Benefits:

• Health
• Dental
• Vision
• 401k

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