Analyst, Marketing Automation

CMI Media, LLC; Cherry Hill Township (NJ); On-site; USD 60,000 - 80,000; Full time

Job summary

A healthcare marketing firm in Cherry Hill Township is seeking an Analyst, Marketing Automation to develop and optimize data-driven campaigns. You'll configure automated omnichannel campaigns, manage documentation, and collaborate across teams to ensure effectiveness. Ideal candidates have 1-2 years in marketing automation, strong communication skills, and attention to detail. Bonus points for experience with pharma marketing and various marketing automation platforms. Join us to enhance healthcare outcomes through innovative technology.

Qualifications

• 1-2 years of experience with marketing automation, marketing data management, or CRM platforms.
• Exceptional communication and collaboration skills in team environments.
• Meticulous attention to detail in documentation and data management.
• Strong organizational and project management skills.

Responsibilities

• Configure and launch automated campaigns using the marketing orchestration platform.
• Develop and maintain Business Rules Documents outlining campaign details.
• Understand data integrations and apply business rules for seamless customer experiences.
• Collaborate with internal teams and clients for campaign alignment.
• QA live programs, analyze performance data, and enhance campaign effectiveness.

Skills

Marketing automation

Data management

Communication skills

Organizational skills

Project management

Microsoft Excel

Tools

Salesforce Marketing Cloud

Adobe Campaign

Marketo

Pardot

Hubspot

DOMO

Job description

Overview

Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes? CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.

Responsibilities

• Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
• Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
• Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
• Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
• Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

What You\'ll Bring

• 1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
• Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
• Meticulous attention to detail and a passion for precision in documentation and data management.
• Strong organizational and project management skills to keep multiple campaigns running smoothly.
• Proficiency in Microsoft Excel and PowerPoint.

Bonus Points

• Experience in pharma marketing or at a media agency.
• Experience with DOMO or similar business intelligence platforms.
• Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.