Marketing Specialist

Private Practice; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Private Practice in the New York City Metropolitan Area is seeking a Marketing Specialist to plan and execute initiatives that drive patient engagement, expand brand visibility, and support practice growth. This full-time, on-site role collaborates with clinical and admin staff to ensure messaging is consistent and patient-centered.

You will conduct market research, develop and implement marketing strategies, coordinate promotional campaigns across digital and offline channels, support community

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage patients, partners, and internal teams effectively.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and design targeted campaigns.
• Candidates should possess Sales-related skills to support patient acquisition efforts and promote services in an ethical, patient-focused manner.
• Experience with digital marketing tools, social media platforms, and basic analytics is beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines are important.
• Prior experience in healthcare, professional services, or a similar environment is a plus.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience, is preferred.

Responsibilities

• Plan and execute marketing initiatives to increase patient engagement and practice growth.
• Conduct market research to identify trends and opportunities.
• Develop and implement marketing strategies and campaigns.
• Coordinate promotional campaigns across digital and offline channels.
• Collaborate with clinical and administrative staff to ensure consistent, patient-centered messaging.
• Support community outreach and brand visibility efforts.
• Track performance metrics and optimize marketing efforts based on data.

Skills

Communication skills

Customer service skills

Market research

Marketing strategy

Sales

Digital marketing tools

Social media platforms

Analytics

Organizational skills

Healthcare experience

Education

Bachelor's degree or equivalent experience

Tools

Digital marketing tools

Social media platforms

Analytics basics

Job description

Role Description

The Marketing Specialist is a full-time, on-site role based in the New York City Metropolitan Area. This position is responsible for planning and executing marketing initiatives that increase patient engagement, enhance brand visibility, and support practice growth. Day-to-day tasks include conducting market research, developing and implementing marketing strategies, coordinating promotional campaigns, and collaborating with clinical and administrative staff to ensure messaging is consistent and patient-centered. The Marketing Specialist will help manage digital and offline marketing channels, support community outreach, and track performance metrics to optimize marketing efforts.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage patients, partners, and internal teams effectively.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and design targeted campaigns.
• Candidates should possess Sales-related skills to support patient acquisition efforts and promote services in an ethical, patient-focused manner.
• Experience with digital marketing tools, social media platforms, and basic analytics is beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines are important.
• Prior experience in healthcare, professional services, or a similar environment is a plus.
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience, is preferred.