Growth-Focused Marketing Analyst

Medical Essential Diagnostics; Princeton (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Medical Essential Diagnostics seeks a Marketing Campaign Specialist to manage pre-registration email initiatives and CRM data integrity. You will develop targeted campaigns, segment audiences, and monitor performance to drive patient engagement and scheduling efficiency.

The role emphasizes analytics, A/B testing, and cross-functional collaboration with Scheduling and Operations teams to ensure clinics’ availability aligns with marketing efforts.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, Data Analytics, or related field preferred.
• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection; healthcare marketing exposure is a plus.

Responsibilities

• Manage and maintain the pre-registration database for accurate contact information.
• Develop, schedule, and execute targeted email campaigns to pre-registered individuals.
• Segment contact lists by campaign objectives, demographics, location, and engagement history.
• Monitor campaign performance: open rates, CTRs, responses; conduct A/B testing on subject lines and CTAs.
• Generate weekly and monthly reports on performance, conversions, and recommendations.
• Collaborate with Scheduling, Marketing, and Operations to align campaigns with clinic availability.
• Maintain compliance with email marketing best practices, privacy regulations, and company standards.
• Identify opportunities to re-engage inactive leads via automated workflows and follow-ups.

Skills

Email marketing platforms

CRM/database management

Excel & reporting tools

Written communication

Organizational skills

Campaign management

Spam protection experience

Education

Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field

Tools

CRM software

Job description

Medical Essential Diagnostics seeks a Marketing Campaign Specialist to manage pre-registration email initiatives and CRM data integrity. You will develop targeted campaigns, segment audiences, and monitor performance to drive patient engagement and scheduling efficiency.

The role emphasizes analytics, A/B testing, and cross-functional collaboration with Scheduling and Operations teams to ensure clinics’ availability aligns with marketing efforts.