Marketing Analyst

Wollborg Michelson Recruiting; Oakland (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Wollborg Michelson Recruiting is seeking a Marketing Assistant/Analyst to support performance reporting, data analysis, and dashboard development for acquisition marketing programs in Oakland, CA. The role requires strong Excel skills, analytical thinking, and the ability to clearly communicate findings to both technical and non-technical stakeholders.

Responsibilities include building dashboards, analyzing campaigns, reconciling data across sources, and collaborating with marketing, analytics,

Qualifications

• Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, Data Science, Engineering, CS, OR, Marketing Analytics, or another quantitative field.
• Advanced Microsoft Excel skills including PivotTables, XLOOKUP/VLOOKUP, data cleansing, reconciliation and quality checks.
• Experience with Power BI, SQL, or other data-querying tools is preferred.
• Experience with marketing analytics, campaign measurement, lead-funnel metrics, attribution, or executive performance reporting is preferred.

Responsibilities

• Build, maintain, and quality-check recurring marketing performance reports and Excel or Power BI dashboards.
• Analyze campaign, lead, application, enrollment, conversion, and cost performance.
• Reconcile data across marketing and operational sources, investigating discrepancies, missing data, broken feeds, and unexpected performance changes.
• Respond to ad hoc business questions by defining analytical approaches, researching available data, documenting assumptions, and communicating findings clearly.
• Maintain metric definitions, business rules, procedures, and reporting documentation.
• Identify opportunities to standardize and automate manual reporting processes.
• Collaborate with marketing strategists, analytics partners, agencies, sales, operations, and technology teams.
• Learn unfamiliar systems and processes, ask targeted questions, and independently work toward solutions with appropriate guidance.

Skills

Advanced Excel

Data analysis

Data cleaning

Dashboard development

Analytical reasoning

Communication

Power BI

Education

Bachelor's degree in a quantitative field

Tools

SQL

Salesforce

Job description

Marketing Assistant/Analyst Job Summary

Supports marketing performance reporting, data analysis, dashboard development, and ad hoc business analysis for acquisition marketing programs. This role requires strong Excel skills, analytical thinking, attention to detail, initiative, and the ability to communicate findings clearly to technical and non-technical stakeholders.

Responsibilities

• Build, maintain, and quality-check recurring marketing performance reports and Excel or Power BI dashboards.
• Analyze campaign, lead, application, enrollment, conversion, and cost performance.
• Reconcile data across marketing and operational sources, investigating discrepancies, missing data, broken feeds, and unexpected performance changes.
• Respond to ad hoc business questions by defining analytical approaches, researching available data, documenting assumptions, and communicating findings clearly.
• Maintain metric definitions, business rules, procedures, and reporting documentation.
• Identify opportunities to standardize and automate manual reporting processes.
• Collaborate with marketing strategists, analytics partners, agencies, sales, operations, and technology teams.
• Learn unfamiliar systems and processes, ask targeted questions, and independently work toward solutions with appropriate guidance.

Requirements

• Bachelor s degree in Statistics, Mathematics, Economics, Business Analytics, Data Science, Engineering, Computer Science, Operations Research, Marketing Analytics, or another quantitative field.
• Equivalent education and relevant analytical experience may be considered.
• Advanced Microsoft Excel skills, including PivotTables, XLOOKUP or VLOOKUP, formulas, data cleansing, reconciliation, and quality checks.
• Strong analytical thinking and structured problem-solving skills.
• Ability to investigate ambiguous questions, test assumptions, and identify root causes.
• Strong written and verbal communication skills.
• Proficiency with Microsoft PowerPoint and Microsoft Office.
• Experience with Power BI, SQL, or other data-querying tools is preferred.
• Experience with marketing analytics, campaign measurement, lead-funnel metrics, attribution, or executive performance reporting is preferred.
• Experience with Salesforce or other CRM systems, healthcare or insurance data, data governance, or reporting automation is preferred.
• Successful completion of a practical Excel and data-analysis assessment and an analytical reasoning or case exercise.

Skills

Skill Advanced Excel and data analysisData cleaning, reconciliation, and quality assuranceDashboard and performance report developmentAnalytical reasoning and structured problem solvingMarketing and campaign performance analysisClear communication and documentationLearning agility and independent researchPower BI or SQL experience preferred

Summary Qualification

Demonstrated hands‑on experience analyzing quantitative data and producing accurate reports. Strong attention to detail and ability to identify inconsistencies or data-quality issues. Ability to explain analytical findings and recommendations to non-technical stakeholders. Proactive approach to learning new systems, researching answers, and improving reporting processes. Experience in marketing analytics, CRM data, healthcare or insurance, data governance, or reporting automation is advantageous.

Wollborg Michelson Recruiting is an Equal Opportunity Employer and prohibits discrimination of any kind. We ensure job offers are made based of one s employment experience, skills, and qualifications, regardless of race, gender, ethnic origin, or any other classification protected by law. All applicants must furnish proper identification to prove their legal right to work in the US upon a job offer. We participate in E-Verify to confirm one s right to work in the US. Wollborg Michelson Recruiting does not provide sponsorship for an employment-based visa status.