Senior Marketing Data Analyst

TeamPeople; United States; On-site; USD 90,000 - 96,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Job summary

A leading marketing data solutions provider is seeking a Senior Marketing Data Analyst to support operations through data integrity and system oversight. The role involves maintaining data quality, optimizing data flow between platforms, and ensuring compliance with regulations. Candidates must have over 15 years of experience in marketing analytics and proficiency in SQL and data visualization tools. Strong communication skills and attention to detail are essential for success in this role. Benefits include comprehensive health coverage and a 401(k) plan.

Qualifications

• Strong expertise in data management and marketing technology ecosystems.
• Proficiency in SQL and experience with data visualization tools.
• Deep understanding of data governance and compliance frameworks.

Responsibilities

• Maintain and enforce data quality standards across marketing systems.
• Oversee data integrations and transfers between platforms.
• Ensure marketing data practices adhere to relevant regulations.

Skills

Data management expertise

ETL processes

SQL proficiency

Data visualization/reporting tools

Data governance

Troubleshooting technical issues

Communication skills

Attention to detail

Education

15+ years of experience in marketing analytics or related field

Tools

Tableau

Power BI

Job description

We are seeking a highly experienced Senior Marketing Data Analyst to support marketing operations through data integrity, system oversight, and campaign execution enablement. This role is responsible for ensuring the accuracy, compliance, and seamless flow of marketing data across platforms, while serving as a key liaison between internal teams and external vendors. The ideal candidate brings deep technical expertise, strong problem-solving capabilities, and a proactive approach to maintaining data quality and operational efficiency. $90-96k

Duties & Responsibilities

• Maintain and enforce data quality standards across marketing systems, including cleansing, deduplication, normalization, and ongoing auditing to ensure accuracy and reliability.
• Oversee and optimize data integrations and transfers between platforms (e.g., CRM, marketing automation tools, data warehouses), ensuring timely and accurate data flow.
• Ensure all marketing data practices adhere to relevant regulations, privacy standards, and internal governance policies. Monitor and mitigate data-related risks.
• Identify, diagnose, and resolve data and system-related issues across marketing technology stacks. Partner with IT and engineering teams as needed.
• Act as the primary liaison for third-party vendors and platforms, managing relationships, troubleshooting issues, and ensuring service level expectations are met.
• Support campaign deployment by validating audience data, tracking performance inputs, and ensuring accurate data capture for reporting and optimization.

Skills & Qualifications

• Strong expertise in data management, ETL processes, and marketing technology ecosystems (e.g., CRM, MAPs, CDPs)
• Proficiency in SQL and experience with data visualization/reporting tools (e.g., Tableau, Power BI)
• Deep understanding of data governance, privacy regulations, and compliance frameworks
• Proven ability to troubleshoot complex technical issues and work cross-functionally
• Familiarity with customer data platforms (CDPs) and advanced segmentation strategies
• Background in campaign operations or marketing automation execution
• Strong attention to detail and commitment to data accuracy
• Excellent communication and stakeholder management skills

Education & Experience

• 15+ years of experience in marketing analytics, data operations, or a related field
• Experience working in large-scale or enterprise marketing environments
• Experience managing external vendors and platform partners

Benefits

Employees are eligible for health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, and participation in a 401(k) plan.

Equal Opportunity Employer Statement

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.