Marketing Analytics Analyst

U.S. Bank; Charlotte (NC); Hybrid; USD 105,400 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement plan

Paid vacation

Job summary

A leading financial institution is seeking a Marketing Analytics Analyst to join their team. This position involves analyzing marketing data, providing actionable insights, and optimizing marketing strategies based on analytics. Ideal candidates should have strong expertise in statistics, data analysis, and relevant software tools like SQL and Tableau. The role is located in Charlotte, NC, and requires in-office presence for three or more days per week. Comprehensive healthcare and vacation benefits are included.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• Five to seven years of statistical and/or data analytics experience.
• Five or more years in analytics, dashboarding, and driving insights.

Responsibilities

• Analyze data to provide marketing insights.
• Perform segmentation and campaign analyses.
• Design marketing campaign experimentation.

Skills

Data analysis

Statistical methodologies

SQL

SAS

Python

Data visualization (Tableau, Power BI)

Education

Bachelor's degree in a related field

Tools

Tableau

Power BI

Job description

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At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.

Primary Responsibilities

• Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
• Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
• Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing.
• Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
• Present findings and recommendations to marketing and line of business partners.

This position is not eligible for visa sponsorship.

Basic Qualifications

• Bachelor's degree in a related field, or equivalent work experience.
• Five to seven years of statistical and/or data analytics experience.

Preferred Qualifications

• Five or more years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
• Three or more years of hands‑on experience and knowledge leveraging SQL, SAS, python.
• Expert user of analytics data visualization tools such as Tableau or Power BI.
• Hands‑on experience with datasets produced from various marketing tactics including direct mail, e‑mail, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties.
• Understanding of various marketing measurement methodologies including AdTech platform reporting, last‑touch attribution and Marketing Mix Modeling.
• Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems.
• Impeccable attention to detail, while being comfortable with data ambiguity.
• Ability to work and thrive in a collaborative work environment as well as independently to drive results.

Location expectations

This role requires working from a U.S. Bank location three (3) or more days per week.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short‑term and long‑term disability
• Pregnancy disability and parental leave
• 401(k) and employer‑funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.