5 / Marketing Analyst

Ai Mortgagelending; Alhambra (CA); In loco; USD 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Ai Mortgagelending is seeking a Marketing Analyst to translate data into actionable growth strategies within the financial services space. The role focuses on analyzing customer behavior, forecasting market trends, and shaping campaigns with stakeholders across the organization.

You will develop dashboards, report on KPIs, and propose innovative ideas to improve marketing initiatives while staying compliant with industry regulations.

Competenze

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics or a similar role, preferably in the financial services industry.
• Proficiency in data analysis tools and software.
• Strong analytical skills with the ability to interpret complex data sets, identify patterns, and draw meaningful insights
• Detail-oriented mindset with a passion for problem-solving and continuous learning.
• Proven ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience with mortgage lending or financial products is a plus.

Mansioni

• Analyze customer behaviors and develop strategies to increase customer base.
• Utilize statistical techniques and predictive modeling to forecast market trends, customer behavior, and campaign outcomes.
• Work with a variety of stakeholders to develop sound marketing recommendations.
• Generate detailed reports on marketing metrics.
• Develop and maintain dashboards, reports, and KPIs to track key metrics and communicate performance to stakeholders.
• Monitor industry trends and market dynamics, identify opportunities for improvement in marketing strategies.
• Proactively suggest innovative ideas for new marketing initiatives.
• Stay abreast of industry best practices, emerging technologies, and regulatory changes to ensure compliance and drive continuous improvement in marketing strategies.

Conoscenze

Data analysis

Statistical techniques

Predictive modeling

Dashboard reporting

Cross-functional collaboration

Attention to detail

Formazione

Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field

Strumenti

SQL

Excel

Tableau/Power BI

Descrizione del lavoro

We are seeking a talented and analytical Marketing Analyst to join our dynamic team. The Marketing Analyst will play a crucial role in shaping our marketing strategies, optimizing campaigns, and driving business growth through data-driven insights. The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing principles in the financial services industry.

Permanent

What You’ll Do

• Analyze customer behaviors and develop strategies to increase customer base.
• Utilize statistical techniques and predictive modeling to forecast market trends, customer behavior, and campaign outcomes.
• Work with a variety of stakeholders to develop sound marketing recommendations.
• Generate detailed reports on marketing metrics.
• Develop and maintain dashboards, reports, and KPIs to track key metrics and communicate performance to stakeholders.
• Monitor industry trends and market dynamics, identify opportunities for improvement in marketing strategies.
• Proactively suggest innovative ideas for new marketing initiatives.
• Stay abreast of industry best practices, emerging technologies, and regulatory changes to ensure compliance and drive continuous improvement in marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics or a similar role, preferably in the financial services industry.
• Proficiency in data analysis tools and software.
• Strong analytical skills with the ability to interpret complex data sets, identify patterns, and draw meaningful insights
• Detail-oriented mindset with a passion for problem-solving and continuous learning.
• Proven ability to work collaboratively in a fast-paced, cross-functional environment.
• Experience with mortgage lending or financial products is a plus.