Global Media Strategy Lead

Mattel; El Segundo (CA); On-site; USD 126,000 - 158,000; Full time

Job summary

Mattel is seeking a Global Media Manager to lead category-wide media strategy, activation, and performance optimization. You will own day-to-day planning, coordinate with IAT agency partners, and ensure campaigns align with brand goals and enterprise standards.

The role emphasizes execution excellence, collaboration with Global Brand teams, and ongoing optimization to maximize ROAS and efficiency across markets. A hybrid in-office plus remote work arrangement supports flexible delivery.

Qualifications

• Strong foundation in media planning and activation across multiple channels.
• Experience managing agency execution and performance optimization.
• Analytical mindset with ability to interpret data and recommend clear actions.
• Strong cross-functional communication and collaboration skills.
• Detail-oriented with strong execution discipline and follow-through.

Responsibilities

• Lead development and governance of global media strategy for assigned categories.
• Own day-to-day media planning, activation, and optimization with agency partners.
• Monitor campaign delivery and ensure execution meets quality, timing, and budget expectations.
• Provide clear guidance to agency teams and ensure deliverables are on-strategy.
• Collaborate with Global Brand teams to translate strategy across markets.

Skills

Media planning

Agency management

Analytics

Cross-functional collaboration

Execution discipline

Job description

Mattel is seeking a Global Media Manager to lead category-wide media strategy, activation, and performance optimization. You will own day-to-day planning, coordinate with IAT agency partners, and ensure campaigns align with brand goals and enterprise standards.

The role emphasizes execution excellence, collaboration with Global Brand teams, and ongoing optimization to maximize ROAS and efficiency across markets. A hybrid in-office plus remote work arrangement supports flexible delivery.