Global Category Media Lead - Strategy & Activation

Mattel, Inc.; El Segundo (CA); Hybrid; USD 126,000 - 158,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA, seeks a Global Media Manager to own global media strategy, activation, and performance for assigned categories. You will oversee agencies, ensure on‑strategy delivery, and drive ROAS through in‑flight optimizations.

The role requires strong media planning expertise, agency management, and cross‑functional collaboration within a hybrid, in‑office model with flexible Fridays.

Qualifications

• Strong foundation in media planning and activation across multiple channels.
• Experience managing agency execution and performance optimization.
• Analytical mindset with ability to interpret data and recommend clear actions.
• Strong cross‑functional communication and collaboration skills.
• Detail‑oriented with strong execution discipline and follow‑through.

Responsibilities

• Lead development and governance of global media strategy for assigned categories, aligned to Brand Briefs and Integrated Communications Plans.
• Own day‑to‑day media planning, activation, and optimization for assigned categories, supported by IAT agency partners.
• Monitor campaign performance and drive in‑flight optimization to improve efficiency, ROAS, and effectiveness.
• Partner with Global Brand teams to ensure media strategy reflects brand priorities and translates across markets.
• Coordinate with Media Operations, Analytics & Insights, and Finance for reporting and budget management.

Skills

Media planning

Agency management

Data analysis

Cross-functional collaboration

Execution discipline

Job description

Mattel, Inc. in El Segundo, CA, seeks a Global Media Manager to own global media strategy, activation, and performance for assigned categories. You will oversee agencies, ensure on‑strategy delivery, and drive ROAS through in‑flight optimizations.

The role requires strong media planning expertise, agency management, and cross‑functional collaboration within a hybrid, in‑office model with flexible Fridays.