Market Research Analyst

Jobtailor; Durant (OK); On-site; USD 52,000 - 72,000; Full time

Job summary

Jobtailor is seeking a market research professional to devise and implement data collection methods including surveys and interviews. You will gather market data, analyze trends, and translate findings into actionable reports and presentations that inform business decisions.

Qualifications emphasize strong statistical skills, proficiency with Excel Pivot Tables and statistical software, and the ability to work under tight deadlines in a fast-paced environment.

Qualifications

• Bachelor's Degree in business, economics, statistics, math, market research, related field, or four (4) years of relevant experience.
• Ability to understand large amounts of data and information
• Ability to cope with fast-paced work, collaborate well with teams, and demanding deadlines
• Strong communications, analytics, and critical thinking skills
• Strong quantitative background in statistical and data analysis
• Advanced computer skills including higher level functions in Microsoft Excel, such as Pivot Tables, as well as statistical software platforms
• Ability to read, analyze, interpret, and make recommendations based on statistical reports
• Knowledge of human subject research, confidentiality, and ethical research practices
• Two years’ experience in similar role

Responsibilities

• Devise, evaluate methods for collecting data, and implement research methods, such as surveys, questionnaires, interviews, focus groups, and opinion polls.
• Gather data on market conditions, collaborate with teams inside and outside the organization to gather relevant qualitative and quantitative data.
• Collect and convert complex data and findings into understandable actionable items, reports, and presentations.
• Determine the most effective market research methods to track target audience demographic trends and market demands.
• Conduct market research, analyze results using traditional and modern statistical techniques and software.
• Understand business objectives and design surveys to discover prospective consumer preferences.
• Evaluate program methodology and key data; define and clarify research objectives to ensure methodology delivers desired results.
• Analyze autonomously qualitative and quantitative data, trends, and strategies, especially marketing and communications industry trends.
• Perform other duties as may be assigned.

Skills

Data collection

Quantitative analysis

Qualitative analysis

Survey design

Statistical software

Microsoft Excel (Pivot Tables)

Reading and interpreting statistics

Communication

Critical thinking

Education

Bachelor's degree in business, economics, statistics, math, market research, related field

Four years of relevant experience

Tools

Statistical software platforms

Job description

• Devise, evaluate methods for collecting data, and implement research methods, such as surveys, questionnaires, interviews, focus groups, and opinion polls.
• Gather data on market conditions, collaborate with teams inside and outside the organization to gather relevant qualitative and quantitative data.
• Collect and convert complex data and findings into understandable actionable items, reports, and presentations.
• Determine the most effective market research methods to track target audience demographic trends and market demands.
• Conduct market research, analyze results using traditional and modern statistical techniques and software.
• Understand business objectives and design surveys to discover prospective consumer preferences.
• Evaluate program methodology and key data; define and clarify research objectives to ensure methodology delivers desired results.
• Analyze autonomously qualitative and quantitative data, trends, and strategies, especially marketing and communications industry trends.
• Perform other duties as may be assigned.

Qualifications

• Bachelor's Degree in business, economics, statistics, math, market research, related field, or four (4) years of relevant experience.
• Ability to understand large amounts of data and information
• Ability to cope with fast-paced work, collaborate well with teams, and demanding deadlines
• Strong communications, analytics, and critical thinking skills
• Strong quantitative background in statistical and data analysis
• Advanced computer skills including higher level functions in Microsoft Excel, such as Pivot Tables, as well as statistical software platforms
• Ability to read, analyze, interpret, and make recommendations based on statistical reports
• Knowledge of human subject research, confidentiality, and ethical research practices
• Two years’ experience in similar role

Hard Skills

• Data Collection
• Quantitative Analysis
• Qualitative Analysis
• Survey Design
• Statistical Software

Soft Skills

• Strong Communication Skills
• Critical Thinking
• Ability to Cope with Fast-Paced Work