Market Research Analyst

Socket.dev; Cupertino (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Apple’s Market Research and Analytics team seeks an experienced Market Research Analyst to lead quantitative and qualitative studies shaping product, pricing, and portfolio decisions for a key product line. You will design and execute advanced studies, translate complex data into clear narratives, and present findings directly to senior leadership.

The role requires global experience, strong storytelling, and the ability to influence executive decisions across cross-functional teams.

Qualifications

• 10+ years of experience in quantitative market research with senior stakeholder exposure.
• Experience designing and executing segmentation, price sensitivity, conjoint, and DCM studies.
• Strong quantitative research and experimental design, including questionnaire design and sampling.

Responsibilities

• Lead quantitative and qualitative research shaping product, pricing and portfolio decisions.
• Design and execute advanced quantitative studies; translate data into clear narratives for senior leadership.

Skills

Market research leadership

Python for data analysis

Conjoint / price sensitivity studies

Statistical analysis

Education

Advanced degree in Marketing, Statistics, Economics, Psychology or related field

Tools

R/SQL

AI dashboards/tools

Job description

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple’s Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing strategies. We’re looking for a practitioner who is an expert in analytics and data science, understands innovative research methodologies, and has extensive experience translating complex data into clear business insights. If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you.

Description

We're looking for an experienced Market Research Analyst to lead quantitative and qualitative research that shapes product, pricing, and portfolio decisions for one of our most important product lines. In this role, you'll design and execute advanced quantitative studies, translate complex data into clear narratives, and present findings directly to senior leadership.

Minimum Qualifications

• 10+ years of experience in quantitative market research, on either the client side or vendor/analytics side, including direct experience presenting findings to senior stakeholders or clients
• Demonstrated hands-on experience designing and executing segmentation, price sensitivity, conjoint, and/or DCM studies
• Strong quantitative research and experimental (QRE) design skills, including questionnaire design, sampling, and statistical analysis
• Intermediate to advanced proficiency in Python for data analysis
• Global experience is a must, expertise in emerging market research is a plus

Preferred Qualifications

• Experience researching consumer technology or hardware products (e.g., smartphones, consumer electronics)
• Familiarity with additional coding/analytics tools and languages beyond Python (e.g., R, SQL)
• Experience using AI tools to build dashboards, automate analysis, or enhance data visualization
• Strong storytelling and executive presentation skills, with a track record of influencing senior decision-makers
• Experience managing research vendors/agencies or leading studies independently end-to-end
• Advanced degree in Marketing, Statistics, Economics, Psychology, or a related quantitative field
• Experience with advanced statistical/analytical software (e.g., Sawtooth, Q, SPSS, R)
• Experience working cross-functionally with product marketing, product management, and finance teams