Market Growth Lead - Spirits Brand Activation

Don Gato Tequila; Virginia (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

Don Gato Tequila in Virginia seeks a Market Manager to lead in-market execution of brand and sales strategies, developing distribution and activation plans across target accounts.

This role requires entrepreneurial drive, strong spirits knowledge, and confident public speaking to influence bartenders, managers, and influencers. You will manage activations, budgets, and market reporting to leadership.

Qualifications

• 3-5 years experience as a spirits supplier and/or distributor representative.
• Spirits industry training and experience in Brand Activation.
• Strong financial acumen to manage price structures and margins to recommend retail pricing.
• Self-motivated, driven, independent, entrepreneurial.
• Hospitality experience a plus.
• Market and trade relationships.
• Confident public speaker with in-depth spirits knowledge.

Responsibilities

• Drive market growth. Build distribution, awareness, and relevance among target consumers/accounts; hit sales, depletion, and activation goals.
• Own key accounts. Develop and manage relationships with high image On & Off Premise accounts; track KPIs (placements, training, velocity).
• Lead in-market execution. Ensure excellent POS, menu, and feature/display execution; maintain best-in-class shelf position and adjacencies.
• Activate the brand. Plan and execute all Don Gato activations (tastings, dinners, events); maintain activation calendar and budget.
• Educate & influence. Train bartenders/staff; cultivate key influencers (owners, managers, opinion-makers).
• Partner with distribution. Build strong broker/distributor salesforce relationships.
• Stay market-savvy. Identify new business opportunities; monitor and report competitor activity (pricing, trends, ads).

Skills

Public speaking

Spirits knowledge

Financial acumen

Entrepreneurial mindset

Hospitality experience

Market relationships

Job description

Don Gato Tequila in Virginia seeks a Market Manager to lead in-market execution of brand and sales strategies, developing distribution and activation plans across target accounts.

This role requires entrepreneurial drive, strong spirits knowledge, and confident public speaking to influence bartenders, managers, and influencers. You will manage activations, budgets, and market reporting to leadership.