Senior Brand Manager

Brhino Search; Florida; Sur place; USD 180 000 - 300 000; Plein temps

Résumé du poste

Brhino Search is seeking its top marketing leader for a globally awarded, ultra-premium agave spirits brand. Reporting directly to the CEO, you will own US and global brand strategy and have the autonomy to shape and build the marketing team your way.

You will craft the brand plan into campaigns, content, PR, partnerships and events that build equity and drive rate of sale, while building the team, agencies and structure the brand needs to grow.

Qualifications

• 5 to 10 years in brand marketing in spirits.
• Early-build or rapid-scale brand experience.
• Hands-on; you build the plan and you execute it.
• Creative, non-traditional growth strategies.
• Comfortable using data to make decisions.

Responsabilités

• Own the US and global brand plan and turn it into campaigns, content, PR, partnerships and events that build equity and drive rate of sale.
• Assess the current marketing team and build the team, agencies and structure the brand needs to grow.
• Manage the full A&P budget like it is your own money, with clear ROI on every dollar.
• Build activation toolkits that distributors, key accounts and sales teams actually use in market.
• Lead launches and in-market activations with on-premise, off-premise and digital partners, tracked against clear KPIs.
• Use consumer and market insight to spot white space and keep the portfolio ahead of the category.
• Protect the brand story and values while adapting execution to priority US markets.

Connaissances

Brand marketing

Budget management

Campaign development

Data-driven decisions

Distributor relations

Agency collaboration

Description du poste

A globally awarded, ultra-premium agave spirits brand, mezcal and tequila, is looking for its top marketing leader. Since launching in 2020 the brand has expanded into more than 20 countries and earned serious respect from the bar trade. This person reports directly to the CEO, owns US and global brand strategy, and will shape and build the marketing team their way.

What you will do

• Own the brand plan for the US and global markets, and turn it into campaigns, content, PR, partnerships and events that build equity and drive rate of sale
• Assess the current marketing team and build the team, agencies and structure the brand needs to grow
• Manage the full A&P budget like it is your own money, with clear ROI on every dollar
• Build activation toolkits that distributors, key accounts and sales teams actually use in market
• Lead launches and in-market activations with on-premise, off-premise and digital partners, tracked against clear KPIs
• Use consumer and market insight to spot white space and keep the portfolio ahead of the category
• Protect the brand story and values while adapting execution to priority US markets

What we are looking for

• 5 to 10 years in brand marketing in spirits.
• Time inside a brand during its early build or rapid scale-up, and a clear role in that growth
• Hands-on. You build the plan and you execute it
• Proven ability to do more with less, with creative, non-traditional ways to win
• Comfortable using data to make decisions and defend them
• Experience working with distributors, key accounts and agencies

Why this role

• Top marketing seat with a direct line to the CEO
• Authority to build the team and the plan your way
• A product the bar trade already loves, in the premium end of a category that is still growing
• Real ownership: your results will be visible and they will be yours