Market Growth Lead, Interventional Urology

Coloplast; Minneapolis (MN); Hybrid; USD 116,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Generous paid time off and flexible工作时

Tuition reimbursement

Professional development programs

Job summary

Coloplast is seeking a Senior Market Development Manager to lead patient access and market development programs for Interventional Urology. You will direct strategy, create initiatives to educate patients and health care practitioners, and collaborate across marketing to align messaging and share results.

The role emphasizes leveraging market research to remove barriers, drive growth for IU portfolios, and coordinate with internal and external partners. Travel up to 30% is expected.

Qualifications

• BA/BS with business or marketing emphasis; MBA preferred.
• 10+ years in medical device/healthcare marketing or related.
• Strong market development background with presentation skills.
• Excellent organization and project management skills.
• Experience in medical devices and urology desirable.
• Willingness to travel up to 30%.

Responsibilities

• Ownership and management of patient-facing content for educational and awareness initiatives.
• Develop market development strategy and innovative programs to remove barriers to treatment and expand patient awareness.
• Use market research and VOC to understand patient decision making and journey to inform strategy.
• Collaborate with other marketers for messaging alignment and campaign results.
• Coordinate with internal partners and external vendors to execute conversion programs.
• Identify high-growth opportunities and prioritize opportunities/programs to optimize impact.
• Establish performance metrics for patient and health care practitioner programs.
• Maintain ethical standards per Advamed Code and Coloplast policies.

Skills

Market development

Presentation skills

Project management

Interpersonal skills

Travel up to 30%

Education

BA/BS in business or marketing

MBA preferred

Job description

Coloplast is seeking a Senior Market Development Manager to lead patient access and market development programs for Interventional Urology. You will direct strategy, create initiatives to educate patients and health care practitioners, and collaborate across marketing to align messaging and share results.

The role emphasizes leveraging market research to remove barriers, drive growth for IU portfolios, and coordinate with internal and external partners. Travel up to 30% is expected.