Market Director

The Brewer Company; Menomonee Falls (WI); On-site; USD 120,000 - 180,000; Full time

Job summary

The Brewer Company in Wisconsin seeks a Market Director to drive strategy, product lifecycle, and business development across healthcare markets. You will partner with sales, marketing, and product teams to translate insights into actionable roadmaps, pricing, launches, and growth initiatives.

This role oversees the product lifecycle from market research through NPI, collaborating cross-functionally to guide pricing, positioning, and partnerships.

Qualifications

• Bachelor’s degree in marketing, business administration, engineering, product management, or related field.
• 10+ years of progressive product management, marketing, product development, or related commercial experience.
• Strong product management background, including strategy, roadmap ownership, lifecycle management, pricing, and competitive analysis.

Responsibilities

• Product Strategy and Roadmap Execution: support product vision and roadmap aligned with leadership.
• Market insight: conduct research, competitive analysis, and market trend assessments to identify unmet needs.
• Market expansion: help identify new markets, channels, and partnerships to grow base revenue.
• Stakeholder relationships: build relationships with customers, distributors, and internal teams to gather insights.
• Sales support: assist prospecting, trade shows, and demonstrations with product knowledge.
• Business case development: create data-driven ROI analyses for product initiatives.
• Product definition and positioning: support features, benefits, and differentiation for healthcare and related markets.
• NPI and launches: partner with engineering and operations to ensure successful product introductions.
• Pricing and margins: advise on pricing strategies and promotional activities.
• Strategic planning: prepare market summaries and proposals for leadership review.
• Competitive intelligence: maintain up-to-date pricing and feature comparisons for leadership.
• Forecasting: monitor pipeline and KPIs using CRM/BI tools and report findings.

Skills

Product strategy

Lifecycle management

Pricing

Competitive analysis

Cross-functional leadership

Market research

Education

Bachelor’s degree in marketing, business administration, engineering, product management, or related field

Tools

CRM

ERP

Power BI

Microsoft Office

Job description

Be Part of Something BiggerJoin the Brewer team to play an important role in the continuum of care. More than medical exam tables and dental stools, our equipment provides security and comfort to providers and patients during some of life’s happiest and scariest times. Whether working in our front office or in manufacturing, our team works together to make a difference in a variety of healthcare environments.It’s because of this that we create opportunities for our employees to socialize, share meals together, participate in recreational activities, give back to our communities and more. We believe that when the work you do serves a greater purpose, it shows in everything you do.

Core Values

• Learn – We continuously seek knowledge to drive innovation and improvement.
• Innovate – We develop creative solutions that meet the evolving needs of our industry.
• Integrity – We operate with honesty and transparency in all our endeavors.
• Collaborate – We work together, valuing diverse perspectives to achieve common goals.

Position Summary:

The Market Director supports market strategy, product management, and business development initiatives that drive profitable growth across assigned markets and product categories, working closely with the sales, marketing and product development teams to execute against company priorities. This role drives the product lifecycle from market insight and opportunity identification through roadmap development, new product introductions, product line extensions, pricing strategy, positioning, launch execution, and ongoing performance — partnering cross-functionally and with leadership to translate customer, competitive, clinical, regulatory, and distribution insights into actionable product and business development strategies.

Essential Responsibilities:

• Product Strategy and Roadmap Execution: Support product strategy for assigned markets, including product vision, lifecycle planning, roadmap development, prioritization, and execution of new product introductions, product line extensions, improvements, and rationalization opportunities, in alignment with leadership direction.
• Market and Customer Insight: Conduct industry research, customer discovery, competitive analysis, clinical and purchasing requirement reviews, and market trend assessments to identify unmet needs, market gaps, growth opportunities, and future product requirements, and share findings with leadership to inform strategic decisions.
• Market Expansion and Business Development Support: Help identify new business opportunities, target markets, distribution channels, strategic partnerships, and install base growth opportunities that align with leadership's product strategy and company revenue goals.
• Customer and Stakeholder Relationships: Build and maintain strong relationships with key customers, distributors, partners, internal stakeholders, and market influencers to gather insight, support adoption, and strengthen Brewer's market position.
• Sales and Growth Support: Support prospecting strategy, key account opportunities, trade show participation, customer demonstrations, and field sales efforts when product expertise or market strategy support is needed.
• Business Case Development: Build clear, data-supported business cases for product initiatives, including market size, customer needs, competitive positioning, pricing, margin expectations, operational considerations, launch requirements, and expected return on investment, for leadership review and approval.
• Product Definition and Positioning: Support the definition of product features, benefits, capabilities, value propositions, target users, use cases, and differentiation strategies for healthcare, dental, AES, Medical, OEM, and other assigned markets.
• New Product Introduction Support: Partner with Engineering, Quality, Manufacturing, Purchasing, Operations, Sales, Marketing, and Customer Experience to support product development efforts, align cross-functional priorities, help remove barriers, and support successful product launches.
• Pricing and Margin Strategy: Assist with and recommend pricing decisions, including distributor pricing, rebate contract pricing, GPO pricing, IDN pricing, government pricing, OEM pricing, and promotional strategies, for leadership consideration.
• Strategic Planning Support: Contribute to company strategic planning by preparing market summaries, product recommendations, strategic presentations, product proposals, and business-related documents with accuracy, clarity, and professional presentation for leadership.
• Competitive Intelligence: Maintain current competitive data on pricing, product features, benefits, specifications, market claims, customer feedback, and competitive positioning; ensure competitive information is reviewed and updated regularly and shared with leadership.
• Pipeline and Forecasting: Develop and monitor sales pipeline contributions, market demand signals, product forecasts, and related KPIs using available tools such as CRM, Power BI, and other reporting systems, reporting findings to leadership.
• Sales Enablement and Partner Support: Collaborate with Sales and Marketing to create training, positioning, launch materials, product education, and distributor or partner communication that clearly communicate product value and market fit.
• Cross-Functional Collaboration: Serve as a key connector between product, commercial, manufacturing, quality, and customer-facing teams, ensuring product decisions are grounded in market needs and operational realities and aligned with leadership priorities.
• Travel and Market Engagement: Participate in trade shows, customer meetings, distributor meetings, field visits, and other market-facing events as needed to support product strategy, business development, and customer engagement.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualifications:

Bachelor’s degree in marketing, business administration, engineering, product management, or related field required.10+ years of progressive product management, marketing, product development, business development, sales, or related commercial experience preferred.Strong product management background, including product strategy, roadmap ownership, lifecycle management, NPI support, positioning, pricing, and competitive analysis.Experience in medical, dental, healthcare, med-surg, manufacturing, distribution, OEM, or related regulated product markets preferred.Ability to translate market research, customer insights, and competitive intelligence into actionable product and business strategies.Proven ability to lead cross-functional teams, influence stakeholders, manage priorities, and drive initiatives from concept through execution.Strong analytical, critical thinking, problem-solving, business judgment, and decision-making skills.Excellent communication, presentation, storytelling, negotiation, and relationship-building skills.Proficiency with Microsoft Office Suite and experience using business reporting, forecasting, CRM, ERP, or analytics tools preferred.Demonstrates Brewer’s core values of Learning, Innovation, Integrity, and Collaboration; regular and consistent attendance required.

Competencies:

Product strategy and lifecycle managementMarket and competitive analysisCustomer insight and value proposition developmentBusiness case development and financial acumenCross-functional leadership and collaborationStrategic thinking and executionProject management and prioritizationCommunication and presentation skillsProblem solving and analytical decision-makingResults orientation and accountabilityRelationship management and negotiationAttention to detail and quality of workIntegrity, dependability, and team orientation

Physical / Mental Demands:

Lifting up to 10 pounds occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time. The worker is not substantially exposed to adverse environmental conditions. The worker is required to have close visual acuity to prepare and analyze data and figures, view a computer terminal, transcribe information, and perform extensive reading.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

Working Environment:

Office / Manufacturing Floor. Travel to customer meetings, distributor meetings, trade shows, field sales activities, and other business or market-facing events may be required, generally estimated at 20–25% depending on business needs.

Why Brewer?

Growth & Stability

We will be celebrating our 75th anniversary in 2022 and continue to grow year over year.

Helping Healers Heal

We are in the medical industry and take great pride in assembling products that promote the health and safety of both patients and medical practitioners.

Competitive Pay & Benefits

• Medical, dental, vision, 401(k) with match, and more.
• We subsidize 80% of the premiums on our core medical plan for employees.
• Brewer pays 100% of premiums for each full‑time employee’s group term life insurance and both short‑term and long‑term disability benefits.

Culture

you are at work as much as you are at home, so it is essential to enjoy the people around you. Our values are Learning, Integrity, Innovation, and Collaboration and we focus on candidates that demonstrate these values. We encourage our employees to grow in their roles and take great pride when they step out of their comfort zone and raise their hand to something new.

Work Hard Play Hard Environment

Our customers always come first so we make sure the work gets done, but we also like to have some fun along the way! Examples: Annual Summer Picnic, Holiday Party, March Dart Madness tournament, team lunches, and that is just the beginning!

Equal Opportunity Employer Statement

Brewer Company is an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.