Downstream Marketing Manager

Brewer Seating; Menomonee Falls (WI); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with match

Disability benefits

Job summary

Brewer Seating is seeking an experienced Downstream Marketing Manager to lead commercial marketing for our medical device and dental seating portfolio.

The role bridges product development and the field, translating clinical and technical value into compelling programs that drive adoption, utilization, and revenue growth.

You will own go‑to‑market strategy, messaging, sales enablement, lifecycle management, and launch readiness, partnering with R&D, regulatory, and sales.

Qualifications

• Bachelor’s degree in marketing, business, life sciences, or related field.
• 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry, including downstream/commercial marketing
• Demonstrated success leading product launches and go‑to‑market campaigns
• Strong understanding of the clinical and economic decision‑making process in a healthcare setting, including both hospitals and outpatient facilities
• Excellent written and verbal communication skills with the ability to translate technical/clinical content into clear customer messaging
• Experience with field travel and face‑to‑face customer engagement at both clinical and administrative levels
• Familiarity managing CRM, marketing automation, and eCommerce platforms

Responsibilities

• Develop and own the go‑to‑market strategy, positioning, and messaging for the Brewer product portfolio
• Translate clinical evidence and product features into customer‑facing value propositions for clinicians, healthcare administrators, and procurement teams
• Conduct market analysis, competitive intelligence, and customer segmentation to inform commercial plans
• Lead cross‑functional launch planning for new products and indications, coordinating with R&D, regulatory, and sales
• Manage the product lifecycle from launch through maturity, including pricing strategy input, line extensions, and end‑of‑life planning
• Develop launch readiness materials, training content, and KOL engagement plans
• Create sales tools, collateral, clinical evidence summaries, and objection‑handling guides
• Partner with sales leadership to deliver training on new products, procedures, and competitive positioning
• Support key account engagements, conferences, and trade shows with marketing presence and materials
• Oversee development of marketing collateral, digital content, and campaign materials in compliance with regulatory and legal requirements
• Manage relationships with external partners including creative agencies, digital marketing agencies, and distributors
• Plan and execute participation in medical conferences, society meetings, and external sales meetings
• Day‑to‑day management of company website and eCommerce sales channel
• Gather and synthesize customer and field insights to inform upstream product development roadmap
• Collaborate closely with R&D, regulatory, and legal/compliance to ensure all customer‑facing materials comply with applicable commercial standards

Skills

Marketing

Product launches

Healthcare marketing

Communication

CRM

eCommerce

Education

Bachelor’s degree in marketing, business, life sciences, or related field

MBA

Tools

CRM

Marketing Automation

Ecommerce platforms

Job description

Join the Brewer team to play an important role in the continuum of care. More than medical exam tables and dental stools, our equipment provides security and comfort to providers and patients during some of life’s happiest and scariest times. Whether working in our front office or in manufacturing, our team works together to make a difference in a variety of healthcare environments.

It’s because of this that we create opportunities for our employees to socialize, share meals together, participate in recreational activities, give back to our communities and more. We believe that when the work you do serves a greater purpose, it shows in everything you do.

Core Values

• Learn – We continuously seek knowledge to drive innovation and improvement.
• Innovate – We develop creative solutions that meet the evolving needs of our industry.
• Integrity – We operate with honesty and transparency in all our endeavors.
• Collaborate – We work together, valuing diverse perspectives to achieve common goals.

Position Summary:

We are seeking an experienced Downstream Marketing Manager to lead commercial marketing strategy for our medical device and dental seating portfolio. This role bridges product development and the field, translating clinical and technical value into compelling commercial programs that drive adoption, utilization, and revenue growth. The ideal candidate combines deep understanding of healthcare commercial dynamics with hands‑on execution skills across messaging, sales enablement, and market launch.

Key Responsibilities

• Develop and own the go‑to‑market strategy, positioning, and messaging for the Brewer product portfolio
• Translate clinical evidence and product features into customer‑facing value propositions for clinicians, healthcare administrators, and procurement teams
• Conduct market analysis, competitive intelligence, and customer segmentation to inform commercial plans

Product Launch & Lifecycle Management

• Lead cross‑functional launch planning for new products and indications, coordinating with R&D, regulatory, and sales
• Manage the product lifecycle from launch through maturity, including pricing strategy input, line extensions, and end‑of‑life planning
• Develop launch readiness materials, training content, and KOL engagement plans

Sales Enablement & Field Support

• Create sales tools, collateral, clinical evidence summaries, and objection‑handling guides
• Partner with sales leadership to deliver training on new products, procedures, and competitive positioning
• Support key account engagements, conferences, and trade shows with marketing presence and materials

Brand & Demand Generation

• Oversee development of marketing collateral, digital content, and campaign materials in compliance with regulatory and legal requirements
• Manage relationships with external partners including creative agencies, digital marketing agencies, and distributors
• Plan and execute participation in medical conferences, society meetings, and external sales meetings
• Day‑to‑day management of company website and eCommerce sales channel

Voice of Customer & Cross‑Functional Collaboration

• Gather and synthesize customer and field insights to inform upstream product development roadmap
• Collaborate closely with R&D, regulatory, and legal/compliance to ensure all customer‑facing materials comply with applicable commercial standards

Qualifications:

Required

• Bachelor’s degree in marketing, business, life sciences, or related field
• 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry, including downstream/commercial marketing
• Demonstrated success leading product launches and go‑to‑market campaigns
• Strong understanding of the clinical and economic decision‑making process in a healthcare setting, including both hospitals and outpatient facilities
• Excellent written and verbal communication skills with the ability to translate technical/clinical content into clear customer messaging
• Experience with field travel and face‑to‑face customer engagement at both clinical and administrative levels
• Familiarity managing CRM, marketing automation, and eCommerce platforms

Preferred

• MBA or other similar advanced degree
• History of working within the medical/dental furniture segments
• Prior application of AI‑driven marketing tactics to support commercial strategy development and sales enablement
• Experience working with KOLs, physician advisory boards, and medical education programs
• Background in Health Economics and Market Access

Physical / Mental Demands:

• Lifting up to 10 pounds occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.
• The worker is not substantially exposed to adverse environmental conditions
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading
• Office

Job Structure:

• Base salary compensation structure
• Onsite requirement for work being performed
• Medical industry - marketing exam tables and stools

Why Brewer?

• Growth & Stability – We will be celebrating our 75th anniversary in 2022 and continue to grow year over year.
• Helping Healers Heal – We are in the medical industry and take great pride in assembling products that promote the health and safety of both patients and medical practitioners.
• Competitive Pay & Benefits – Medical, dental, vision, 401(k) with match, and more. We subsidize 80% of the premiums on our core medical plan for employees. Brewer pays 100% of premiums for each full‑time employee’s group term life insurance and both short‑term and long‑term disability benefits.
• Culture – You are at work as much as you are at home, so it is essential to enjoy the people around you. Our values are Learning, Integrity, Innovation, and Collaboration and we focus on candidates that demonstrate these values. We encourage our employees to grow in their roles and take great pride when they step out of their comfort zone and raise their hand to something new.
• Work Hard Play Hard Environment – Our customers always come first so we make sure the work gets done, but we also like to have some fun along the way! Examples: Annual Kickball/Cookout, holiday party, charity fundraisers, March Dart Madness tournament, and that is just the beginning!

Equal Opportunity Employer Statement

Brewer Company is an Equal Opportunity Employer committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.

The pay range for this role is:

85,000 - 100,000 USD per year (Brewer Headquarters - New 5/1/2026)