Brand Development Manager- Boulder

Founders Brewing Co; Boulder (CO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision coverage

401(k) matching

Paid time off

Volunteer time off

Floating holidays

Job summary

Founders Brewing Co. in Boulder, CO is seeking a Brand Development Manager to lead local brand initiatives and distributor partnerships in key markets.

You will act as the face of the brands with distributors and retailers, driving strategic distribution and volume across on- and off-premise accounts. Collaborating with market leadership, you will execute brand-building activities at retail, manage account targets, and develop pricing and promotional strategies to maximize brand impact in your

Qualifications

• Bachelor's degree from a four-year college or university; three years’ related experience and/or training; or equivalent combination of education and experience.
• Live in the market for which the Brand Development Manager is responsible.
• Team player that is passionate about selling beer.
• Follow instructions; respond appropriately to management direction yet self-starter.
• Strong oral and written communication skills.
• Understanding of, and ability to perform, basic trade math as a part of doing business in a “fact‑based” selling culture.
• Must have solid computer knowledge and skills in Microsoft Word, Excel, Power Point.
• Must be able to lift, carry, push and/or pull up to 35 pounds.
• Valid driver’s license required with excellent driving record.

Responsibilities

• Work with Market Manager and Distributor to develop annual distribution targets by brand/sku's and then drive distribution and volume in key retail accounts, both on and off premise to achieve goals.
• Create account target list by wholesaler for priority brands/sku's to improve distribution and generate new business.
• Own relationship with key accounts decision makers in both on and off premise accounts.
• On a weekly basis, work with distributor sales teams to drive distribution and training on the Mahou USA portfolio.
• Secure permanent draft/package placement for Mahou USA brands in on premise and execute promotional support to ensure ROS per POD.
• In Independent off premise, drive distribution for the right sku’s in the right accounts and ensure pricing execution.
• In Off Premise chain accounts ensure proper placement of mandated sku’s, price execution and display activity.
• Monitor pricing, margins and promotions to optimize market performance.
• Regularly conduct retail price surveys to ensure pricing is on brand strategy.
• Support Market Manager and GM in pricing strategy and corrective actions.

Skills

Communication skills

Independent thinking

Team player

Trade math

Project management

MS Office

Education

Bachelor's degree from four-year College or university

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

At Founders Brewing Co., we continually challenge ourselves into places that most won’t go. We strive to be unique, to break barriers and challenge what is commonly accepted as the “norm.” It’s this mindset that has created our culture here at Founders and led us all to a lifestyle of no regrets. Why can’t we become who we choose to become?

Our collective goal is to be one of the most highly recognized and successful breweries in the United States.

An important part of reaching this goal is by recruiting, hiring and retaining unique individuals from a variety of backgrounds possessing broad and diverse skill sets. Quite simply, we believe that these people make the world a better place – and Founders a better company.

Our work community is made up of dedicated employees that bring their best to work every day to make the most delicious beer on the planet. To continually strive for greatness, it is essential for us to have a team that reflects the diverse communities we love, serve and to whom we raise our glasses.

We believe in fostering an atmosphere of empowerment and where every Founders team member can belong…bringing their full, authentic selves to work each and every day. It’s the Founders way. Sound interesting? If so, take the next step in becoming a member of the Founders team by checking out our open positions below.

Employee Benefits

Physical / Mental Wellness

• Health insurance benefits are offered to all employees including a no cost plan. Our cafeteria style benefits include medical, dental, vision, life, short/long term disability, identify theft protection, critical illness/accident/hospital and pet insurance.
• Employer Health Savings account contributions for eligible employees
• We are partnered with an Employee Assistance Program and offer up to 7 free counseling sessions per issue per year for all employees and anyone living in the same household
• Discounts on gyms and opportunities for monthly reimbursement

Paid Time Away

• Taking time away from work is important and sometimes necessary to support personal well-being and lite responsibilities:
  • Personal
  • Observed Holidays
  • Floating Holidays
  • Volunteer Time Off
  • Paternity Leave
• For significant work anniversary milestones, we offer sabbaticals – paid time away from your job

Beer, Food and Fun

• We employe happy hours throughout the year
• Internal Recognition including Employee of the Month & Employee of the Year rewards
• Giveaways throughout the year
• We offer a 401k plan with a Company Match
• Competitive wages
• Shift premiums for off-shift hours

Beer and Apparel Discounts

• Enjoy a discount to use in our Taprooms, and our Company Store
  • 50% off draft & packaged beer
  • 33% off everything else (food, apparel, etc.)
  • Free keg for your wedding or renewing vows
• $75/annually safety work boot reimbursement for Production & Retail employees
• $100/biennial for RX safety work glasses reimbursement for Production employees
• Production & Retail employee receive 5 work shirts annually

Give Back

• We provide paid time away from work to volunteer in the community (Volunteer PTO)
• We match employee donations through our Bigger Pitcher Giving Committee
• On-site blood drives

Founders Brewing co. values

Our values reflect the ethos and culture of Founders Brewing Co. They are guidelines for decision-making, problem solving and other actions. We are all ambassadors of our company — and we know that a value-based organization can stand the test of time. Every single employee is responsible for making sure these values are part of our character.

Inclusion

Come as you are. Diverse backgrounds, experiences and perspectives inspire us. Each person’s values, interests and palate are all part of who they are. We respect individuality. Founders Brewing Co. is strengthened when we attract, develop and retain a group of people that reflects the diversity of our communities and our customers.

Be honest and genuine. We don’t hide things in our products, and we don’t hide who we are or what we do. We want transparency and open communication. We look each other in the eye and tell each other the truth. Our collaboration and shared commitment with each other make us stronger and allows us to win together.

Committed to Quality

Quality stands as the cornerstone of the beverages we craft — a testament to our dedication to excellence. Quality is a guiding principle that shapes everything we do — ensuring that every product, service, or interaction reflects the highest standards. We want everyone at Founders Brewing Co. to have pride that they have a hand in creating the best possible beverage for our consumers.

Community-Oriented

We’re thankful for the environmental and social communities that allow us to make and serve great products. We respect and are cognizant of the impact of our work in our hometowns, and across the country. It’s all of our jobs to promote a responsible brewery culture. We’re committed to sustainable practices for future generations. And we’ll do everything we can to give back and support the communities where we live and work.

Brave & Inventive

While we stay true to our roots, we’re dedicated to evolving, improving, and building upon our craft — every day. We never stop working to better ourselves. Innovation propels us forward, driving us to explore new frontiers and challenge the status quo. It’s not just about embracing change, but positively and actively shaping it. By fostering a culture of innovation, we empower ourselves to adapt to evolving landscapes, anticipate needs and pioneer groundbreaking beverages our consumers love.

Open Positions

Position:Brand Development Manager- Boulder

Location: Boulder, CO

Job Id:1150

# of Openings:1

SUMMARY

At Mahou USA we don’t just sell beer, we build brands. The Brand Development Manager will serve as a the “face of the brands” at the local level for our Distributors and Key Retailers in critical strategic markets. Working alongside our distributor partners and under the direction of Mahou USA sales leadership, the Brand Development Manager will be the “feet on the street” responsible for driving strategic distribution and volume in both on and off premise retail accounts. In addition, they will be responsible for executing brand building activities at retail that engage both retailers and consumers in the Mahou USA brand portfolio experiences.

Includes the following. Other duties may be assigned.

• Work with Market Manager and Distributor to develop annual distribution targets by brand/sku’s and then drive distribution and volume in key retail accounts, both on and off premise to achieve Mahou USA goals
• Create account target list by wholesaler for priority brands/sku’s to improve distribution and generate new business for Mahou USA
• Own relationship with key accounts decision makers in both on and off premise accounts
• On a weekly basis, work with distributor sales teams to drive Mahou USA distribution, drive incremental share of mind within distributors sales team and train the distributor sales team on the benefits of the Mahou USA portfolio.
• Secure permanent draft/package placement for Mahou USA brands in the on premise and then execute proper promotional support to ensure ROS per POD, such as staff training, consumer focused promotions
• In Independent off premise, drive distribution for the right sku’s in the right accounts and ensure pricing execution, proper merchandising and display activity
• In Off Premise chain accounts ensure proper placement of mandated Mahou USA sku’s, proper price execution and any other feature or display activity
• Leverage CRM tools (Karma, CCM, Dashboards, etc) to ensure flawless execution at retail
• Monitor and submit distribution progress reports as assigned by Market Manager
• Identify and develop retail and pricing programs for underperforming packages
• Execute the local sampling plan of Mahou USA portfolio through interaction with consumers and retailers at local retail samplings, retail work- withs, special events, trade shows, etc.
• Properly manage regional POS budget to ensure effective use of merchandising tools at retail to drive proper awareness for Mahou USA brands and achieve distribution and display objectives
• Responsible for executing Mahou USA price strategies by brand/sku to ensure that shelf pricing is on brand strategy while maximizing Company’s margin/profit.
• Responsible for understanding current brewery margins by brand pack and build annual objectives to improve margin profitability and mix
• Support Market Manager and GM in maintain accurate records of current pricing for Mahou USA sku’s versus competition across all distributor and retailer in assigned territory.
• Regularly conduct retail price surveys by Distributor, specified chain and/or channel of trade to ensure Mahou USA package is priced properly versus defined competitive set.
• Work with management & Pricing and Revenue Manager to initiate corrective action to improve Mahou USA pricing in all on and off premise accounts.

Budget Responsibilities

• Responsibly manage annual co-op budgets with Distributors in compliance with all Mahou USA policies and procedures.
• Responsibly manage annual travel and expense budget in compliance with Mahou USA Travel and Expense Policy Guidelines.

QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE

• Bachelor's degree from four-year College or university; three years’ related experience and/or training; or equivalent combination of education and experience.
• Live in the market for which the Brand Development Manager is responsible.
• Team player that is passionate about selling beer.
• Follow instructions; respond appropriately to management direction yet self-starter.
• Strong oral and written communication skills. Must be able to speak clearly and persuasively in positive or negative situations; good listening skills; and strong presentation skills.
• Understanding of, and ability to perform, basic trade math as a part of doing business in a “fact‑based” selling culture.
• Ability to prioritize and plan work; attention to details; effective time management; set goals and objectives.
• Take independent actions and calculated risks.
• Display creativity and original thinking.
• Highly self-motivated and ability to work both traditional business hours as well as non-traditional business hours including, at times, nights, weekends, and holidays as required.
• Must be available for overnight travel for crew drives, meetings, training and occasional weekend events or Distributor and Retailer entertainment.
• Must have solid computer knowledge and skills in Microsoft Word, Excel, Power Point.
• Must be able to lift, carry, push and/or pull up to 35 pounds.
• Valid driver’s license required with excellent driving record.

• Competitive Salary Range.
• Health, dental, vision, and other coverage for all employees starts date of hire.
• 401(k) matching
• Paid time off, volunteer time, and floating holidays

Founders Brewing Co. is an Equal Opportunity/Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

If you require reasonable accommodation in completing this application, please reach out to [e-mail]