Sr Channel Marketing Manager

B. Braun Melsungen AG; Bethlehem (Northampton County); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

B. Braun Medical Inc. is seeking a Sr.

Channel Marketing Manager to lead marketing strategy for the pharmacy and infusion segment in a cross-functional, data-driven role. You will oversee campaigns, partnerships, and performance analysis using Power BI to identify trends and drive growth across sales and finance teams. The position requires a bachelor's degree, 6+ years in healthcare marketing, and infusion therapy experience, with occasional travel.

Qualifications

• Bachelor's degree required.
• 6+ years of healthcare marketing experience.
• 1+ year of infusion therapy experience.
• Occasional business travel required, Valid driver's license and passport

Responsibilities

• Actively shares and transfers your subject matter expertise for the market area you serve.
• May collaborate globally and/or have global dotted line reporting to ensure alignment on key strategic and tactical development.
• Executes key business strategies and tactics to support profitable growth.
• Analyzes program effectiveness and reports key performance metrics.
• Develops and deliver tools to support customers' ongoing needs, including marketing materials, campaigns, and other resources.
• Leads partnerships and marketing programs with external relationships and events.
• Leads all marketing updates for their area of business.
• Ensures effective cross-functional collaboration across business areas.

Skills

Marketing strategy

Cross-functional collab

Data-driven decisions

Healthcare marketing

Education

Bachelor's degree

Tools

Power BI

Job description

You’re an important part of our future. Hopefully, we're also a part of your future! At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That’s why we would like to keep developing our company with you. Keeping your future in mind, we’re making a joint contribution to health care worldwide, with trust, transparency and appreciation. That's Sharing Expertise.

Company: B. BRAUN MEDICAL (US) INC

Job Posting Location: Bethlehem, Pennsylvania, United States

Functional Area: Marketing

Working Model: Hybrid

Days of Work: Wednesday, Tuesday, Thursday, Friday, Monday

Shift: 5X8

Relocation Available: No

Requisition ID: 12398

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.bbraunusa.com

Position Summary:

The Sr. Channel Marketing Manager role is focused on leading marketing strategy within the pharmacy and infusion segment. This position requires a strong understanding of the broader healthcare landscape and the ability to develop and execute strategic, data-driven initiatives while remaining hands-on. The role oversees campaign development, partnership management, and performance analysis using tools such as Power BI to identify trends and measure success. Operating in a highly cross-functional environment, this individual collaborates closely with sales, finance, and other internal teams to drive business growth and optimize market impact.

• Actively shares and transfers your subject matter expertise for the market area you serve.
• May collaborate globally and/or may have global dotted line reporting to ensure full alignment on key strategic and tactical development for your key area of focus.
• May have direct reports who support strategic business initiatives.
• Executes key business strategies and tactics to support profitable growth.
• Analyzes program effectiveness and reports key performance metrics on an ongoing basis.
• Develops and deliver tools to support our customers ongoing needs, including but not limited to marketing materials, campaigns, and other key resources.
• Manages partner marketing programs, marketing relationships, and/or professional association or trade events.
• Leads all marketing updates for their perspective area of business.
• Responsible for ensuring effective cross-functional collaboration in all business areas.

The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.

General:It shall be the duty of every employee while at work to take reasonable care for safety and health of himself/herself and other persons.

Expertise: Knowledge & Skills

• Requires breadth of organizational, professional field, and industry knowledge. Ability to integrate critical information from several diverse areas. Champions advanced strategies and concepts.
• Work under minimal supervision. Relies on experience and judgement to plan and accomplish assigned goals. May periodically assist in orienting, training, and/or reviewing the work of peers.
• Judgement is required in resolving complex problems based on experience.
• Represents the organization as a prime contact on projects and departmental operations. Interacts with senior internal and external personnel on issues often requiring coordination across organizational lines.

Expertise: Qualifications -Education/Experience/Training/Etc

Required:

• Bachelor's degree required.
• 6+ years of healthcare marketing experience.
• 1+ year of infusion therapy experience.
• Occasional business travel required, Valid driver's license and passport

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

Responsibilities: Other Duties:

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

While performing the duties of this job, the employee is expected to:

• Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

• Occasionally:Reaching upward and downward, Push/pull, Stand
• Frequently:Sit
• Constantly:N/A

Activities:

• Occasionally:Handling, Push/pull, Reaching upward and downward, Seeing - depth perception, color vision, field of vision/peripheral, Standing, Walking
• Frequently:Finger feeling, Hearing - ordinary, fine distinction, loud (hearing protection required), Sitting , Talking - ordinary, loud/quick
• Constantly:N/A

Environmental Conditions:

• Occasionally: N/A
• Frequently:N/A
• Constantly:N/A

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally:N/A
• Frequently:N/A
• Constantly:Office environment

Salary Range: $100,000 - $125,000

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com .

Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here .