Market Development Manager

Military, Veterans and Diverse Job Seekers; San Diego (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Gibco in San Diego seeks a Market Development Manager to translate analytics into actionable marketing strategies. You will own brand strategy, drive campaigns, and coordinate cross-functional teams across regions.

Strong data analysis, budgeting, and communication skills are essential in a fast-paced, matrixed environment. Join a collaborative team focused on innovation, with responsibilities spanning budget forecasting, internal communications, and operational support to regional marketing

Qualifications

• Bachelor's degree in business administration or related field required.
• 3+ years translating analytics and technical information into output.
• Knowledge of marketing channel mix, campaign strategy, and analytics.
• Experience in fast-paced, matrixed environments supporting multiple partner groups globally.
• Experience with market research and segmentation techniques.
• Operational experience organizing and executing internal events.

Responsibilities

• Develop and implement the next-generation Gibco Brand strategy, marketing campaigns, and tactics.
• Drive decisions based on in-depth Gibco marketing data analysis.
• Budget management - budget process ownership and reporting.
• Finance reconciliation - reconcile spending to budget tracker and research.
• Budget forecasting - forecasting channel, segment, and program.
• Operational support - biweekly team meeting planning and coordination, MS Teams management.
• Internal communications - distribute internal communications to partners.

Skills

Analytics

Budgeting

Data analysis

Communication

Presentation

Collaboration

Education

Bachelor's degree in business administration or related field

Tools

MS Teams

Job description

About the job Market Development Manager

Responsibilities:

• Develop and implement the next-generation Gibco Brand strategy, marketing campaigns, and tactics.
• Drive decisions based on in-depth Gibco marketing data analysis.
• Budget management - budget process ownership, budget tracker ownership, budget reporting, and related tasks as required
• Finance reconciliation - Reconcile spending to budget tracker, reconciliation gap closure, research, and discovery.
• Budget forecasting - forecasting channel, segment, and program
• Operational support - biweekly full team meeting planning and moderation, team meeting coordination and planning, collateral, and giveaway inventory reporting and support, regional collateral and giveaway fulfillment and support as needed, MS Teams management and organization, team distribution list management, regional quarterly meeting mechanism (x2 NA/EU and APJ/China)
• Internal communications - evolve, develop, and distribute internal communications to various partners.

How will you get here?

Education:

• Bachelors degree in business administration, communications, marketing or other business-related field required.
• 3+ years of related experience translating analytics and technical information into clear, concise and concrete output.
• Knowledge of marketing channel mix, campaign strategy, and development, digital channel optimization and analytics
• Experience working in a fast-paced, matrixed environment supporting multiple partner groups globally and at all levels simultaneously.
• Experience with market research and segmentation techniques.
• Operational experience - effective internal event organization and execution

Knowledge, Skills, and Abilities:

• Outstanding organizational skills and ability to prioritize multiple projects simultaneously and consistently meet deadlines and achieve budget.
• Strong creativity and problem-solving skills. Strong communication and presentation skills.
• Strong financial savvy with previous experience leading budgets and partners
• Excellent data analysis skills that drive action.
• Quick study. Able to assimilate new processes, data, and procedures quickly.
• Ability to encourage and champion innovation, teamwork, visibility, and team efficiency.
• Ability to collaborate and influence across internal teams.
• Ability to drive functional, technical, and operational excellence.