Growth & Market Strategy Lead

Military, Veterans and Diverse Job Seekers; San Diego (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Gibco in San Diego seeks a Market Development Manager to translate analytics into actionable marketing strategies. You will own brand strategy, drive campaigns, and coordinate cross-functional teams across regions.

Strong data analysis, budgeting, and communication skills are essential in a fast-paced, matrixed environment. Join a collaborative team focused on innovation, with responsibilities spanning budget forecasting, internal communications, and operational support to regional marketing

Qualifications

• Bachelor's degree in business administration or related field required.
• 3+ years translating analytics and technical information into output.
• Knowledge of marketing channel mix, campaign strategy, and analytics.
• Experience in fast-paced, matrixed environments supporting multiple partner groups globally.
• Experience with market research and segmentation techniques.
• Operational experience organizing and executing internal events.

Responsibilities

• Develop and implement the next-generation Gibco Brand strategy, marketing campaigns, and tactics.
• Drive decisions based on in-depth Gibco marketing data analysis.
• Budget management - budget process ownership and reporting.
• Finance reconciliation - reconcile spending to budget tracker and research.
• Budget forecasting - forecasting channel, segment, and program.
• Operational support - biweekly team meeting planning and coordination, MS Teams management.
• Internal communications - distribute internal communications to partners.

Skills

Analytics

Budgeting

Data analysis

Communication

Presentation

Collaboration

Education

Bachelor's degree in business administration or related field

Tools

MS Teams

Job description

Gibco in San Diego seeks a Market Development Manager to translate analytics into actionable marketing strategies. You will own brand strategy, drive campaigns, and coordinate cross-functional teams across regions.

Strong data analysis, budgeting, and communication skills are essential in a fast-paced, matrixed environment. Join a collaborative team focused on innovation, with responsibilities spanning budget forecasting, internal communications, and operational support to regional marketing