Senior Marketing Campaign Manager

Katalyst CRO; Walkersville (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Katalyst CRO in Maryland is seeking a senior Marketing Manager to drive development and execution of marketing strategies for the Testing Bioprocessing portfolio, collaborating with Product Management, Sales, Training, Campaign Management, R&D and Digital.

You will lead pricing, positioning, global campaign execution, and ROI analyses, working with KOLs and coordinating conferences, trade shows, and regional/global sales meetings to maximize impact.

Qualifications

• 5-10 years of experience in marketing or product management roles.
• Certifications such as ACCA, GPHR, CIPS, PgMP are a plus.
• Master’s degree in biology or related field.
• 5+ years in life sciences, drug discovery, or related industry/academic experience.

Responsibilities

• Develop a clear and consistent marketing plan for the bioprocessing products.
• Collaborate with sales, account management and other stakeholders to shape pricing, positioning and channel strategies across regions.
• Support the creation of comprehensive marketing communications plans with campaigns and digital initiatives.
• Lead content for product features and messaging, and engage with KOLs and conferences to promote products and capabilities.
• Monitor and report on product line performance, share insights with Sales, Marketing, Operations and Finance.

Skills

Product/Marketing Manager experience

MS Office (PowerPoint, Word, Excel)

Interdisciplinary collaboration

Analytical thinking

Education

Master's degree in biology/biotechnology/biochemistry or similar

Job description

Job Description

Responsible for driving the development and execution of marketing strategies for the Testing Bioprocessing product portfolio. Work with various key stakeholders to establish the value proposition and achieve the desired business goals for the Testing Bioprocessing products portfolio. Including Product Management, Sales, Training, Campaign Management, R&D and Digital.

Job Description

Responsible for driving the development and execution of marketing strategies for the Testing Bioprocessing product portfolio. Work with various key stakeholders to establish the value proposition and achieve the desired business goals for the Testing Bioprocessing products portfolio. Including Product Management, Sales, Training, Campaign Management, R&D and Digital.

Responsibilities

Product Strategy:

• Develop a clear and consistent marketing plan for promoting the bioprocessing products. This plan must be well communicated and executed effectively to achieve the desired business results.
• Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments

Advertising & Communications

• Collaborate closely with the campaign management team to support the development of a comprehensive marketing communications plan for the assigned products.
• Support the marketing team in global campaigns to drive sales for the products assigned.
• Coordinating digital and social media marketing efforts.
• Setting KPIs and performing ROIs analysis in collaboration with the marketing com organization

Product Sales & Support

• Empower the sales team with resources to spotlight product attributes.
• Leads content creation to explain the benefits of product features via compelling messaging.
• Foster relationships with key opinion leaders (KOLs) within a variety of clinical environments
• Participate in critical conferences and trade shows.
• Respond promptly and directly to non-routine technical and business questions.
• Support the sales and service teams through customer visits and regular communication, including participation in regional and global sales meetings.
• Support training of service and sales representatives to sell and support products

Sales And Operations Planning And Performance Insights

• Monitor the performance of assigned product lines to ensure volume, revenue, and margin targets are consistently met and elevate concerns and required adjustments.
• Monitor product line performance at the customer level to understand trends and identify new challenges and opportunities to inform the business strategy and go-to-market activities.
• Provide regular reports as requested by business leadership.
• Understand the assigned products at all levels and keep key stakeholder groups (Sales, Marketing, Operations, and Finance) apprised at all times of new developments and opportunities.

Requirements

• 5-10 years' experience
• Certifications (incl. professional qualifications) i.e. ACCA, GPHR, CIPS, PgMP
• Master s degree in biology, biotechnology, biochemistry, or a similar field of study
• Profound knowledge in either life science research or drug discovery derived from 5+ years of relevant industry or academic experience
• Able to work interdisciplinary and feel at home at the interface of scientific, technical, and business issues
• Past, self-reliant work as a Product/ marketing Manager is preferred;
• Able to cope with challenging situations and to thrive in a rapid-paced and constantly changing environment
• Highly skilled working with MS Office programs such as PowerPoint, Word, and Excel
• Project management experience will be a plus