Assistant Manager, Global Marketing, Bobbi Brown

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

The Estée Lauder Companies Inc. in New York is seeking a Global Product Marketing professional to drive development, pricing, and the global marketing calendar.

You will collaborate with Global Marketing, Product Marketing and cross-functional teams to shape strategies that enhance sales, profitability, brand equity, and competitive position. The role emphasizes owning marketing briefs, managing stage gates, and presenting strategies to leadership across regions, with a focus on data-driven

Qualifications

• 3+ years of related work experience; haircare experience preferred.
• Self-starter with the ability to manage multiple projects.
• Highly detail oriented, proactive, with strong follow-through and multitasking.
• Demonstrates ownership of programs and big-picture objectives.
• Excellent communication, analytical, creative and computer skills.
• Flexible and determined; able to handle a multitude of projects.
• Excellent team player with the ability to build and nurture cross-functional relationships.

Responsibilities

• Execute innovative product development and pipeline strategy aligned with brand priorities.
• Own product marketing briefs from concept to execution or hand-off.
• Serve as project manager for marketing stage gates and milestones with cross-functional partners.
• Develop understanding of processes beyond Marketing (packaging, supply chain, sourcing, design).
• Partner on management of program financials including COGS and forecasting guidelines.
• Present program strategies and marketing briefs to brand leadership and regional teams.
• Ensure accurate program information and timely communications between Global and Regional levels.
• Build and maintain cross-functional partnerships to keep initiatives on schedule and budget.
• Own marketing-driven business reporting and analytics on a monthly/quarterly basis.

Skills

Communication skills

Analytical skills

Creative thinking

Computer skills

Multi-tasking

Team collaboration

Job description

Description

Supports with the progress and day⁃to⁃day management of all Global Product Marketing programs (e.g. innovation, assortment and pricing strategy, global promotional initiatives and development of the global marketing calendar). Collaborates with and supports leaders of Global Marketing, Product Marketing and Cross Functional teams to help identify and develop product strategies supporting sales growth, profitability, brand equity and competitive position.

Description

Supports with the progress and day⁃to⁃day management of all Global Product Marketing programs (e.g. innovation, assortment and pricing strategy, global promotional initiatives and development of the global marketing calendar). Collaborates with and supports leaders of Global Marketing, Product Marketing and Cross Functional teams to help identify and develop product strategies supporting sales growth, profitability, brand equity and competitive position.

Key Responsibilities

Marketing Programs

• Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
• With oversight of Director, own product marketing briefs from Concept stage to execution and/or hand off
• Serve as project manager for marketing stage gates and deliverables on programs: consistently communicating key milestones to team and cross⁃functional partners
• Develop and demonstrate deep understanding of NPL processes and workstreams beyond Marketing (e.g. packaging, supply chain/sourcing, creative / design)
• Partner with Director on management of program financials including COGS (from concept to feasibility to final approval) and global forecasting guidelines (in partnership with GBP)
• For GPM projects, partner with Director and VP to present program strategies and marketing briefs to brand leadership, regional partners and cross⁃functional teams
• Act as an authoritative source for all program information, with a critical focus on accuracy and clarity in all key communications, particularly between the Global and Regional levels, Proactively communicate important program updates to brand/team/regional leaders with appropriate urgency
• Build and maintain strong cross⁃functional partnerships to efficiently keep initiatives moving forward on schedule and on budget

Business Analysis

• Own marketing⁃driven business reporting and analytics: on an ongoing basis (monthly/quarterly), manage the collection and analysis of brand shipment and sell⁃through data as well as market/category data, for sharing within the brand
• Collaborate with GPM team to execute annual SKU rationalization and ongoing portfolio analysis exercises in order to maintain productivity and profitability for the brand
• Partner with Director on initial analysis on external product financials (e.g. sizing and pricing)

Competitive Analysis

• In partnership with GPM team, compile and analyze market intelligence/competitive information, make recommendations, when relevant, to seize market opportunities or adjust program elements, Manage regular sharing of information with GPM and cross⁃functional teams

Qualifications

• Position requires 3+ years of related work experience, haircare experience preferred
• Should be a self⁃starter with a keen ability to work on multiple projects
• Must be highly detail oriented, proactive, strong follow through and ability to multi task
• Demonstrates ownership of programs, embracing both big picture objectives
• Must possess excellent communication, analytical, creative and computer skills
• Must be flexible and determined, possessing the ability to handle a multitude of projects
• Must be an excellent team player, possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross⁃functional and affiliate teams