Market Area Coordinator - Central Market Area

Ford Motor Company; Fort Worth (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Central Market Area Coordinator to enhance technician retention and support innovative Ford Tech programs. This remote role requires a blend of event activation and automotive service expertise, with responsibilities including coordinating regional business plans and facilitating market events. The successful candidate will thrive in a dynamic environment, leveraging strong communication and organizational skills to drive technician engagement and recruitment. Join a forward-thinking team that values flexibility and offers a range of benefits including medical coverage, tuition assistance, and vehicle discounts.

Benefits

Medical Coverage

Parental Leave

Vehicle Discounts

Tuition Assistance

Community Service Days

Paid Holidays

Vacation Options

Qualifications

• 2+ years' experience in event activation and automotive service.
• Strong understanding of technician productivity and service capacity.

Responsibilities

• Coordinate with teams on business plans to meet technician count goals.
• Manage market area events and facilitate registration and support.

Skills

Event Activation

Automotive Service Technical Background

Dealership Parts and Service Operations

Project/Program Management

Problem Solving

Communication Skills

Organizational Skills

Strategic Thinking

Education

Bachelor's Degree

Tools

MS Office

WebEx

SharePoint

PTS System

STARS System

Job description

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our plans for the future of mobility, we offer various opportunities for you to accelerate your career as you help define tomorrow’s transportation.

The Central Market Area Coordinator (MAC) will support the New Ford Tech programs, Mobile Service, Ford Pro Elite, and assist Technical Placement Specialists in their designated market area. The MAC must understand Ford Service Capacity and its impact on our bottom line. The primary focus is to improve Technician Count and support dealer technician retention efforts.

This is a remote-based role; candidates must reside in Dallas, TX. Travel up to 60% is required.

Qualifications

You'll have…

• Bachelor's degree required
• 2+ years' experience in event activation
• 2+ years automotive service technical background
• Willingness to relocate and travel regularly (weekly)
• Strong understanding of Dealership Parts and Service Operations
• Knowledge of technician productivity and service capacity constraints
• Project/program management experience and business acumen
• Ability to work independently, follow through, and solve problems quickly

Preferred qualifications include…

• Self-starter with adaptability
• Excellent communication and collaboration skills
• Ability to meet objectives with minimal supervision
• Strong organizational skills
• Proficiency in MS Office, WebEx, SharePoint, etc.
• Strategic thinking and communication skills
• Knowledge of PTS and STARS systems
• Strong presentation skills
• Effective prioritization skills

We encourage candidates who believe they can bring value to Ford to apply, even if they don't meet every requirement.

We offer flexible benefits, including medical coverage, family care days, parental leave, vehicle discounts, tuition assistance, employee resource groups, community service days, paid holidays, and vacation options.

This position is classified as salary grade 7-8. For more details on salary and benefits, visit: https://fordcareers.co/GSRnon-HTHD

Note: Visa sponsorship is not available. Candidates must be authorized to work in the U.S. and verification will be required at hire. Ford is an Equal Opportunity Employer, committed to diversity and inclusion. For accommodations during the application process, call 1-888-336-0660.

Responsibilities

What you'll do…

• Coordinate with regional/market teams on business plans to meet technician count goals.
• Manage and review the market area calendar of events.
• Facilitate market area events, including registration, coordination, and support with literature and giveaways.
• Assess and identify program needs (tools, equipment, marketing).
• Partner with New Ford Tech programs to promote Ford and Lincoln as destinations for students/technicians.
• Support efforts to identify opportunities for technician recruiting and retention.
• Lead for Top Techs+ and Tech Connect Program execution—training and supporting regional teams.
• Support Ford Pro Elite dealer efforts to establish technician pipelines.
• Assist onboarding of new TPS in the market, including travel to familiarize them with their territory.
• Lead tech recruiting, recognition, and retention efforts, providing monthly performance reports during regional meetings.
• Achieve technician count and placement objectives, including event support, program utilization, retention, and engagement metrics.