Marine Product Launch Lead — Go-To-Market Orchestrator

TRC Talent; Kennesaw (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

TRC Talent Solutions is seeking a Product Launch Lead to join its Marine team in Kennesaw, GA. You will own the end-to-end product introduction process, coordinating with Product Management, Marketing, Sales, Training, and cross-functional teams to ensure launches are ready on schedule and messaging is clear.

The role translates complex product details into customer-focused materials, manages timelines and assets in the Product Information Management system, and supports launch events, training,

Qualifications

• Bachelor's degree or equivalent professional experience.
• 10+ years in product management, marketing, or launches.
• Proven ability to coordinate complex launches across teams.
• Strong technical aptitude and customer-focused messaging.
• Experience with PIM systems and enterprise software (e.g., SAP).

Responsibilities

• Lead and coordinate the product introduction process with cross-functional teams.
• Manage launch timelines, deliverables, dependencies, and readiness activities.
• Develop and maintain accurate product information in PIM systems.
• Translate technical product information into customer-focused messaging.
• Partner with Marketing to develop content for print, digital, and dealer materials.
• Ensure consistent product information across channels.
• Develop and deliver product-related training for internal teams and dealers.
• Support catalogs, spec sheets, launch materials, and technical content.
• Coordinate launch assets with Marketing, video, and training teams.
• Support product-related events including shows and media activities.

Skills

Product launch coordination

Cross-functional collaboration

Technical aptitude

PIM systems

SAP

MS Office

Strong communication

Education

Bachelor's degree or equivalent in related field

Tools

PIM systems

SAP

MS Office

Job description

TRC Talent Solutions is seeking a Product Launch Lead to join its Marine team in Kennesaw, GA. You will own the end-to-end product introduction process, coordinating with Product Management, Marketing, Sales, Training, and cross-functional teams to ensure launches are ready on schedule and messaging is clear.

The role translates complex product details into customer-focused materials, manages timelines and assets in the Product Information Management system, and supports launch events, training,