Manager, Sportsbook Retention

Bally’s Corporation; Jersey City (NJ); On-site; USD 85,000 - 110,000; Full time

Job summary

Bally's in Jersey City is seeking a Sportsbook Retention Manager to drive player engagement, retention, promotions, communications and product marketing across Bally Bet and MONOPOLY Sportsbook in the U.S. and Canada.

Lead a high-performing team, set retention strategy across North American markets, partner with Marketing, Ops, CRM and Product, and use data to boost engagement, loyalty and lifetime value while maintaining profitability.

Qualifications

• 5+ years in marketing, ideally in sports betting or iGaming.
• 2+ years leading and developing high-performing teams.
• Track record building sportsbook strategies that drive engagement, retention, and revenue.
• Deep knowledge of sportsbook lifecycle, onboarding to reactivation.
• Hands-on experience running promotions and player offers, with profitability focus.
• Sharp with data, segmentation, and analytics.
• Experience with CRM/lifecycle platforms like Braze, Optimove, Adobe Campaign, or similar.

Responsibilities

• Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sportsbook.
• Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
• Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
• Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
• Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
• Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
• Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack.
• Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
• Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset.
• Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity.
• Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement.
• Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.

Skills

Marketing strategy

Team leadership

Data-driven decision making

CRM marketing

Promotions & offers

Customer lifecycle

Tools

Braze

Optimove

Adobe Campaign

Job description

Jump into the role

As a part of the Sportsbook Retention team you will be responsible for driving Player Engagement, Retention, Promotions, Communications and Product Marketing across our sportsbooks in the U.S. and Canada, supporting both Bally Bet and MONOPOLY Sportsbook. Our mission is simple: make our Sportsbook the best place in the game to play, by obsessing over customer experience and constantly reinventing how we connect with players. As Sportsbook Retention Manager, you\'ll lead the team building the strategy that keeps players hooked, loyal, and coming back, driving real, sustainable growth for our North American Sportsbook business.

Responsibilities

• Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sportsbook.
• Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
• Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
• Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
• Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
• Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
• Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack.
• Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
• Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset.
• Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity.
• Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement.
• Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.

What We're Looking For

• Sportsbook & iGaming know-how: You live and breathe betting behaviour, player lifecycle, and the competitive landscape.
• Retention & lifecycle strategy: You know how to turn a first-time bettor into a lifelong fan.
• Data-driven: KPIs, segmentation, cohorts, you turn numbers into decisions.
• CRM & personalization: You build journeys players actually want to be on.
• Commercial mindset: You balance engagement with margin, revenue, and profitability.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $85,000 - $110,000 USD

Role requirements

• 5+ years in marketing, ideally in sports betting or iGaming.
• 2+ years leading and developing high-performing teams.
• Track record building sportsbook strategies that drive engagement, retention, and revenue.
• Deep knowledge of the sportsbook lifecycle, onboarding to reactivation.
• Hands-on experience running promotions and player offers, with an eye on profitability.
• Sharp with data, segmentation, and analytics to spot and act on opportunities.
• Experience with CRM/lifecycle platforms like Braze, Optimove, Adobe Campaign, or similar.

About Bally's

We\'re Bally's, and we\'ve always been born to entertain.

Since the Ballyverse began way back in 1932, we\'ve been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples\' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other\'s wins, and find fun in creating moments that matter. Whether you\'re energized by guest connection, technical innovation, or both, there\'s a place for you at Bally's.