Manager, Sportsbook Retention

Bally; Jersey City (NJ); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Bally is seeking a senior leader to head the Sportsbook Retention function for Bally Bet and MONOPOLY Sportsbook. You will shape retention strategy across North America, using data and player insights to boost engagement, loyalty, and lifetime value.

Collaborate with Ops, CRM, Creative, Brand, VIP, Insights, and Product to create standout journeys. You will harness AI to personalize journeys, own the promotional calendar, and drive multi-channel campaigns with a test-and-learn mindset, while

Qualifications

• Sportsbook and iGaming knowledge including player lifecycle and competitive landscape.
• Experience building retention and lifecycle strategies that increase engagement and revenue.
• CRM and personalization expertise to design journeys players want.
• Hands-on promotions and player offers with profitability focus.
• Track record leading marketing teams toward measurable outcomes.

Responsabilités

• Lead the Sportsbook Retention function across Bally Bet and MONOPOLY Sportsbook.
• Set retention strategy across North American markets using data and player insights.
• Partner with cross-functional teams to craft standout player experiences.
• Leverage AI to personalize journeys and automate workflows.
• Own promotional calendar and major campaigns aligned with sports moments.
• Measure engagement, retention, revenue, and lifetime value with Insights.
• Develop new retention tools with Product and MarTech.
• Manage key partner relationships to optimize tech stack.
• Run multi-channel lifecycle campaigns with sharp segmentation.
• Stay ahead of trends, regulation, and opportunities; mentor team.

Connaissances

Sportsbook/iGaming knowledge

Retention strategy

Lifecycle marketing

CRM personalization

Commercial mindset

Marketing experience

Leadership

Analytics

Outils

Braze

Optimove

Adobe Campaign

Description du poste

• Lead the Sportsbook Retention function: engagement, promotions, retention, comms, and product marketing across Bally Bet and MONOPOLY Sportsbook.
• Set the retention strategy across every North American market, using data and player insight to drive engagement, loyalty, and lifetime value.
• Partner cross-functionally with Sports Ops, CRM, Creative, Brand, VIP, Insights, and Product to build standout player experiences.
• Harness AI and emerging tech to personalize journeys, automate workflows, and sharpen promo performance.
• Own the promotional calendar and tentpole campaigns, timed to the biggest moments in sports.
• Measure what matters, partner with Insights to track retention, engagement, revenue, and LTV.
• Pioneer new retention mechanics and tools with Product and MarTech to keep our player experience ahead of the pack.
• Manage key partner relationships (White Hat, Kambi) to get more out of our tech stack.
• Run multi-channel lifecycle campaigns with sharp segmentation, personalized rewards, and a relentless test-and-learn mindset.
• Stay ahead of trends, competitors, tech, and regulation to spot the next big opportunity.
• Build and coach a high-performing team, set the bar, mentor talent, and build a culture of ownership and improvement.
• Champion best practices across Marketing and Ops to keep engagement strategy sharp company-wide.

What We're Looking For:

• Sportsbook & iGaming know-how: You live and breathe betting behavior, player lifecycle, and the competitive landscape.
• Retention & lifecycle strategy: You know how to turn a first-time bettor into a lifelong fan.
• CRM & personalization: You build journeys players actually want to be on.
• Commercial mindset: You balance engagement with margin, revenue, and profitability.

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Preferred

5+ years in marketing, ideally in sports betting or iGaming.

2+ years leading and developing high-performing teams.

Track record building sportsbook strategies that drive engagement, retention, and revenue.

Deep knowledge of the sportsbook lifecycle, onboarding to reactivation.

Hands-on experience running promotions and player offers, with an eye on profitability.

Sharp with data, segmentation, and analytics to spot and act on opportunities.

Experience with CRM/lifecycle platforms like Braze, Optimove, Adobe Campaign, or similar.

Equal Opportunity Employer
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