Marketing Coordinator (Full Time)

Bally’s Corporation; Kansas City (MO); On-site; USD 42,000 - 56,000; Full time

Benefits offered by this job

Competitive salary

Health coverage

401(K)/Company Match

Employee stock purchase plan

Perks and childcare discounts

Job summary

Bally’s KC Casino in Kansas City is seeking a Marketing Coordinator to plan, execute, and optimize marketing campaigns. You will manage on-site guest promotions and events, coordinating with other departments to ensure staffing and guest experiences meet expectations.

The role requires a marketing degree and 2+ years in marketing, events, or promotions, plus Missouri Gaming Commission licensing. Flexibility for evenings, weekends, and holidays is expected.

Qualifications

• A bachelor’s degree in a marketing-related field, plus 2 years in marketing, events, or promotions.
• Missouri Gaming Commission occupational license required.
• Ability to work late nights, weekends, and holidays.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and optimize marketing campaigns across channels.
• Develop, oversee on-site guest promotions and events with cross‑department collaboration.
• Maintain internal comms about promotions and events.
• Assist with budgeting and capital expenditures for the department.
• Prepare and deliver timely marketing reports and analysis.

Skills

Marketing experience

Event planning

Budget management

Communication

Education

Bachelor's degree in marketing

Job description

Why Bally's?

Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role

As a Marketing Coordinator, you will be the linchpin of our marketing efforts. You will play a vital role in planning, executing, and optimizing our marketing campaigns. Your ability to juggle multiple projects and your keen eye for detail will ensure our marketing initiatives run smoothly and effectively.

Responsibilities

• Maintain a pleasant, friendly, and welcoming attitude toward all external and internal guests at all times. Develop, implement, and manage on-site guest promotions, including giveaways, entertainment, and special incentives.
• Assist with overseeing special events, including tournaments, guest birthday celebrations, and holiday events. Work effectively with other involved departments regarding all promotions and events to ensure adequate staffing levels are maintained and positive experiences for all guests.
• Provide internal communication regarding all promotions and events.
• Assist with developing and managing the departmental budget, including capital expenditures.
• Review all departmental activity with Marketing Manager and Director of Marketing Operations. Timely communicate all marketing and promotions issues.
• Maintain strict confidentiality relative to financial information, operating systems, company policies and procedures, marketing plans, and team member information.
• Prepare and deliver reports as needed.
• Have complete knowledge of all casino events and promotional activities.
• Keep work area in a clean and orderly manner.
• Ensure the safety and security of all guests and team members.
• Comply with all policies and procedures established by Bally’s KC Casino and department management. Other duties as assigned or any reasonable request from any member of management.

Qualifications

• A bachelor’s degree in a marketing-related field, at least 2 years of experience in a marketing, special events, or promotions field, or the equivalent combination of education and experience is required. Gaming industry experience is strongly preferred.
• Must obtain Missouri Gaming Commission occupational license.
• Appropriate use of office equipment, including personal computer, telephone with voice mail system, fax machine, and copy machine.
• Must be able to work any necessary hours, including late nights, weekends, and holidays.
• Read, write, and understand complex instructions and reports.
• Communicate appropriately with all casino guests, casino departments, and fellow team members.
• Understand and adhere to all Missouri Gaming Commission regulations and any other applicable federal, state, and/or local regulations.
• Accurately perform all assigned job duties in a high-volume, fast-paced environment under frequent time pressures.

What's In It For You

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/Company Match
• Employee Stock Purchase Plan
• Access Perks and Childcare discounts

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Role requirements

• Experience in marketing, special events, or promotions.

About Bally's

We're Bally's, and we've always been born to entertain.

Since the Ballyverse began way back in 1932, we've been creating engaging experiences everywhere, in a way that's accessible for everyone. Across Casinos & Resorts, Interactive, and Corporate, from the gaming floor to peoples' phones, we bring the thrill wherever our customers want to play.

But none of it would be possible without our people. Our team of 11,500 diverse minds who love what they do, celebrate each other's wins, and find fun in creating moments that matter. Whether you're energized by guest connection, technical innovation, or both, there's a place for you at Bally's.