Manager, Social Media

r.e.m. beauty by Ariana Grande; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Travel for events

Job summary

r.e.m. beauty by Ariana Grande is seeking a Social Media Manager to lead a holistic 360 social strategy across Instagram, TikTok, YouTube, and emerging spaces. You’ll own content calendars, translate campaigns into native formats, and collaborate with creators to drive launches and engagement.

You will shoot, edit, and post original content focused on product performance, manage daily engagement, and analyze metrics to grow communities while aligning with brand tone and guidelines.

Qualifications

• 5+ years of social media management experience
• 2-3 years of channel ownership at a beauty brand
• Strong writing and storytelling skills with brand tone
• Track record of building engaged communities and scaling audience growth
• Team player with project management and prioritization
• Keen copy editing skills and attention to detail
• Passion for innovative brand marketing and emerging creators
• Fluent in analytics platforms (Dash Hudson, CreatorIQ, Nectar preferred; Meta Insights, TikTok Creator Center)

Responsibilities

• Own and evolve platform-specific strategies across TikTok, Instagram, YouTube/Shorts, Twitter, and emerging spaces
• Create and maintain a daily/weekly/monthly social content calendar
• Develop always-on strategies to drive product trial
• Translate campaigns into platform-native social moments
• Concept, shoot, edit, and post content focused on product performance
• Identify emerging content formats to stay ahead of the algorithm
• Collaborate with Influencer, Creative, and Product teams for authentic storytelling
• Manage daily engagement across platforms and spark two-way conversations
• Identify super-customers and creators to spotlight and co-create
• Monitor sentiment and translate insights into action
• Brief creators for campaigns and evergreen content
• Cultivate relationships with key community voices in beauty
• Oversee usage rights and brand alignment of UGC
• Track and analyze engagement metrics and growth
• Test and iterate to improve performance while maintaining brand integrity

Skills

Social media management

Channel ownership

Copy writing

Project management

Analytics

Brand voice

Tools

Dash Hudson

CreatorIQ

Nectar

Meta Insights

TikTok Creator Center

Job description

r.e.m. beauty is looking for a Social Media Manager with a track record of building best-in-class social strategy and creating (and curating) head-turning, disruptive, product-driven content. You’ll be the voice of r.e.m. beauty across our social channels, with a focus on Instagram and TikTok. From concepting and producing thumb‑stopping content to engaging with customers and collaborating with creators, you will lead and execute a holistic, future‑minded 360 strategy.

• Own and evolve platform‑specific strategies across TikTok, Instagram, YouTube / Shorts, Twitter, and emerging spaces.
• Create and maintain a daily/weekly/monthly social content calendar rooted in product launches, culture moments, and trend cycles.
• Develop always‑on strategies to drive continued focus and trial of hero products.
• Translate 360 brand campaigns into platform‑native social moments that resonate and convert.
• Concept, shoot, edit, and post original content focus on product performance and social trends.
• Identify and lean into emerging content formats, effects, and sounds to keep ahead of the algorithm.
• Collaborate with in‑house Influencer, Creative, and Product Development teams to constantly generate authentic brand storytelling.
• Manage daily engagement across platforms: respond to comments and DMs, amplify community content, and spark two‑way conversations
• Identify super‑customers and creators to spotlight, surprise, and co‑create with.
• Monitor brand sentiment and develop creative ways to turn community insights into action.
• Partner with Influencer and Digital team to identify and brief creators for campaigns and evergreen content.
• Cultivate long‑term relationships with key community members and voices in beauty.
• Oversee usage rights compliance and brand alignment across all UGC.
• Track and analyze performance metrics (engagement, reach, follower growth, content completion, saves/shares).
• Test & iterate to improve performance while maintaining brand integrity.

Qualifications:

at least 5 years of social media management experience, with 2-3 years of channel ownership at a beauty brand.

possess strong writing and storytelling skills with a deep understanding of brand tone and nuance.

a track record of building engaged communities and scaling audience growth

team player with a high aptitude for project management and prioritization.

an eye for detail and a keen copy editor.

a passion for innovative brand marketing and emerging trends and creators.

fluent in analytics platforms (Dash Hudson, CreatorIQ, Nectar preferred; Meta Insights, TikTok Creator Center)

Fully remote / hybrid

Medical, vision, and dental insurance

Quarterly travel for events and shoots

r.e.m. beauty provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right to work in the US.