Social Media Manager

Dolce Glow; Los Angeles (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Dolce Glow is seeking a Social Media Manager to lead day-to-day social execution for Instagram, TikTok, and new platforms. You will own content calendars, publish daily, write captions, and engage with a beauty-centered community.

The role requires a sharp eye for visuals, strong beauty instincts, and the ability to translate product benefits, ingredients, launches, and campaigns into compelling social storytelling across channels.

Qualifications

• Must demonstrate a strong sense of beauty trends and consumer behavior.

Responsibilities

• Own the social content calendar and daily publishing across Instagram, TikTok, and emerging platforms.
• Craft concise captions in a distinct brand voice and translate product benefits into social storytelling.
• Engage with the community, monitor trends, and identify opportunities in real time.
• Collaborate with Brand Marketing, Creative, Influencer/Affiliate, PR, and E-commerce teams.
• Capture and create on-brand content as needed to balance polish with native formats.

Skills

Social strategy

Beauty industry knowledge

Instagram & TikTok expertise

Visual storytelling

Content calendar management

Copywriting

Influencer collaboration

Community engagement

Social analytics

Quick content production

Tools

iPhone photography

Basic video editing

Job description

Company Description

Dolce Glow is a premium self-tanning brand reshaping industry standards and expectations for high-quality, glow-enhancing results. Founded by CEO Isabel Alysa, a renowned spray tan artist trusted by A-list clients, the brand blends professional expertise with accessible luxury products. Made in Australia and inspired by Isabel’s Italian heritage, Dolce Glow reflects a passion for artistry, quality, and thoughtful formulation. Each product is infused with skin-loving ingredients designed to support self-care, confidence, and authentic beauty. The brand is growing rapidly and offers opportunities to contribute to its expanding presence in the beauty and wellness space.

Role Description

The Social Media Manager will lead the day-to-day execution of Dolce Glow’s social presence, bringing the brand, products, founder, and community to life across Instagram, TikTok, and emerging platforms.

This person should be deeply immersed in beauty culture and understand what makes consumers stop, engage, share, and ultimately want to try a product. The role will own the social content calendar, daily publishing, caption writing, community engagement, trend identification, and social performance, while partnering closely with Brand Marketing, Creative, Influencer/Affiliate, PR, and E-commerce.

The ideal candidate has a strong visual eye, excellent beauty instincts, and an understanding of how to translate product benefits, application, ingredients, launches, campaigns, creator content, before-and-afters, and cultural moments into compelling social storytelling.

This is a highly hands-on role. We are looking for someone who can move quickly, identify opportunities in real time, capture and create content when needed, and balance polished brand storytelling with the more organic, native content that performs across social today.

Qualifications

• 3–5+ years of social media experience, preferably within beauty, skincare, cosmetics, tanning, wellness, or a highly visual consumer brand
• Strong understanding of the beauty consumer, beauty trends, product launches, creator culture, and the competitive beauty landscape
• Deep knowledge of Instagram and TikTok, including Reels, Stories, short-form video, platform trends, social-first storytelling, and emerging formats
• Strong visual taste with the ability to identify imagery, video, UGC, and creative that feels elevated, relevant, and distinctly on-brand
• Experience building and managing social content calendars around product launches, retail moments, campaigns, promotions, events, and brand storytelling
• Ability to translate product benefits, ingredients, application techniques, routines, before-and-afters, and education into engaging consumer-facing content
• Comfortable capturing and creating social-first content, including iPhone photography/video and simple editing
• Excellent copywriting skills with the ability to write compelling, concise captions in a distinct brand voice
• Experience working with influencers, creators, makeup artists, beauty professionals, and UGC
• Strong community-management instincts and an understanding of how to build meaningful engagement with beauty consumers
• Experience using social analytics to understand performance, identify trends, and continually improve content strategy
• Highly organized, proactive, and comfortable working at the pace of a growing beauty brand
• Experience supporting brands sold through major beauty retailers such as Sephora, Ulta Beauty, or similar retailers is strongly preferred