Senior Manager, Social Media

Forma Brands LLC; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Forma Brands is seeking a Senior Manager, Social Media to set the strategic vision for our social presence across Instagram, TikTok, YouTube, and Pinterest. You will develop ownable content series, define a distinct aesthetic, and drive performance with a two-person team in a dynamic beauty brand environment.

The role requires building cross-channel programs, spotting trends, and reporting TY/LY metrics to leadership.

Qualifications

• 5+ years in social media marketing/strategy, with 1–2 years leading people.
• Experience building ownable content series and a distinct brand aesthetic.
• Expertise across Instagram, TikTok, and YouTube; Pinterest experience a plus.
• Proven TY/LY performance reporting and translating results into strategy.

Responsibilities

• Set and own cross-channel social strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Program content with ownable series, franchises, and a consistent aesthetic.
• Drive brand relevance, spot opportunities, coach team on timely execution.
• Lead YouTube and Pinterest strategies and explore Reddit presence.
• Manage and develop two direct reports with clear growth paths.
• Own performance reporting and translate results into actions and resource planning.
• Partner with Marketing, Influencer, Creative, and Retail teams for consistent voice.
• Present strategy recaps and performance up to leadership.

Skills

Social strategy

People management

Cross-functional collab

Data-driven

Content strategy

Tools

Dash Hudson

CapCut

Canva

Adobe Creative Suite

Microsoft Office

Job description

Description

About Us:

Born in artistry, built for real life, and fueled by a global community, Morphe delivers high-performance, high-design beauty without the prestige price tag. Leveraging exceptional product development, regulatory, and supply chain capabilities, we make innovative products that invite creativity and celebrate the freedom to look how you want, when you want. Join us in shaping what’s next in beauty.

Summary of Position

The Senior Manager, Social Media sets the strategic vision for our social presence, building an ownable, unmistakable brand point of view across every channel and translating it into a content system the team can execute against day to day. This role strategically programs content, develops ownable content series and a distinct aesthetic, and keeps the brand consistently ahead of trend and culture. The Senior Manager owns performance rigor across the social portfolio, leads the brand’s expansion into new channels including YouTube and Pinterest, and manages a team of two. This is a strategy-first role with a clear path to Director within two years for the right candidate.

Principle Accountabilities:

• Set and own cross-channel social strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, translating brand and marketing priorities into a distinct, ownable social point of view.
• Strategically program content: develop ownable content series, franchises, and a consistent aesthetic that build brand recognition over time, not one-off posts, and keep them evolving as trends, formats, and culture shift.
• Push the brand consistently on trend and cultural relevance, spotting content opportunities and white space before they peak, and coaching the team to move on them quickly and confidently.
• Build out and scale the brand’s YouTube and Pinterest strategies, and lead early strategic thinking on a future Reddit presence.
• Manage, coach, and develop a team of two direct reports, the Social Media Manager and Social Creative Manager, setting clear priorities, giving regular feedback, and building each of their growth paths.
• Own performance rigor: track TY/LY (this-year vs. last-year) KPIs across every channel, ensure the team consistently delivers against agreed metrics, and turn results into next actions and resourcing decisions.
• Partner cross-functionally with Marketing, Influencer, Creative, and Retail teams to keep brand voice and campaign moments consistent across owned and earned channels.
• Own strategy recaps and performance reporting up to leadership, translating data into a clear narrative on what’s working and what’s next.
• Represent social strategy in cross-functional planning, ensuring social has a seat at the table for major launches, campaigns, and brand moments.

Key Working Relationships:

• Direct reports: Social Media Manager and Social Creative Manager.
• Cross-functional partners: Marketing, Influencer Marketing, Creative Services, Copy, and Retail/commercial teams.
• External: content creators, agency partners, and platform partners as needed.

Required Skills & Experience:

• 5+ years of social media marketing/strategy experience, including at least 1–2 years directly managing people. Beauty or CPG industry highly preferred.
• Demonstrated experience building ownable content series, franchises, or a distinct brand aesthetic that scaled over time.
• Experience across Instagram, TikTok, and YouTube required; Pinterest experience strongly preferred; familiarity with Reddit’s community dynamics a plus.
• Proven track record owning TY/LY performance reporting and translating results into strategy.
• Experience managing and developing direct reports, with a track record of growing team members into more senior roles.
• Highly organized and data-driven, with strong written, verbal, and presentation skills.
• Proficient with Microsoft Office; familiar with social publishing and analytics tools (e.g., Dash Hudson) and content tools (CapCut, Canva, Adobe Creative Suite).
• Ability to work cross-functionally across marketing, creative, influencer, and retail teams.

Travel Requirements:

Travel for events (photoshoots, store openings, influencer activations) on a case-by-case basis.

Physical Requirements:

Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety to self or others.

Additional Information:

FORMA Brands takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for positions based in the Greater Los Angeles area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future without notice.