Associate Manager - Media Data Strategy and Analytics

BISSELL, Inc.; Chicago (IL); On-site; USD 110,000 - 140,000; Full time

Job summary

BISSELL, Inc. in Chicago seeks Associate Manager Media Data Strategy & Analytics to drive omnichannel measurement and actionable insights for go-to-market campaigns across US and Canada.

You will partner with BISSELL’s Media team and agencies to future-proof measurement and ROI, advancing data pipelines, dashboards, and modeling for visibility and optimization.

Qualifications

• Bachelor’s degree and 5+ years in marketing/media analytics.
• Experience with media mix modeling and data visualization.
• Ability to translate data into actionable insights.

Responsibilities

• Advance measurement framework for omnichannel media impact.
• Analyze results and optimize campaigns across TV, OTT, SEM, FB, video, etc.
• Understand business metrics like financials, sales, and market trends.
• Pursue new partnerships to improve measurement capabilities.
• Build and maintain marketing data pipelines and automated ingestion.
• Develop self-service dashboards for planning and sharing insights.

Skills

Media measurement

Data analytics

Data visualization

Tableau

Power BI

DOMO

Cross-functional collaboration

Communication

Project management

ROI analysis

Education

Bachelor's Degree

Advertising/Marketing/Analytics

Tools

Tableau

Power BI

DOMO

Excel

Job description

Overview

The Associate Manager Media Data Strategy & Analytics role is an integral part of BISSELL’s Go To Market Analytics (GTMA) center of excellence supporting the business and leadership with strategic actionable insights for the go to market strategy. The main function of the role is to future proof BISSELL’s media measurement for omnichannel advertising campaigns that promote BISSELL Homecare Inc (US) and BISSELL Canada. This individual will work closely with BISSELL’s Media team and Media Agency to continue implementing and improving measurement solutions across our Omni solutions to understand BISSELL’s return on investment and incrementality.

This individual is expected to understand and explore the various consumer touchpoints throughout the path to purchase in order to continue building on our measurement data strategy and accurate measurement solutions. This position will require hands‑on data analysis and responsibility for defining, measuring, and optimize ongoing marketing campaign performance. This is a highly visible role with direct exposure to the leadership team. The ideal candidate will have experience in media measurement and comfortable working cross-functionally with various teams. This individual should have an entrepreneurial spirit, inquisitive in nature, and be a change agent for improvement.

Responsibilities

• Advancing measurement framework to assess the holistic impact of omnichannel media efforts on sales through data-driven insights.
• Analyze results and recommend opportunities to drive both efficiency and efficacy within:
  • Omnichannel campaigns (TV, OTT, etc.)
  • DTC campaigns (SEM, FB, Video, etc.)
  • Retail campaigns (both Brick & Mortar and retail.com)
• General understanding of business metrics like financials, sales, and market trends to incorporate into measurement and recommendations.
• Proactively seek opportunities / new partnerships to improve media capabilities within measurement and analytics of media campaigns.
• Build and maintain marketing/media data pipelines and enable automated data ingestion.
• Develop self-service dashboards part of the organizations cross functional analytical tool for standard reporting and sharing of media insights for planning purposes.
• Develop insights from marketing mix modeling and multi touch attribution models and provide investment level as well as tactical optimization suggestions.
• Comfortable recommending budget spend levels and allocation of different media tactics based on data driven results from measurement solutions to senior leadership.

Qualifications

REQUIRED EXPERIENCE/EDUCATION

• Degree minimum: Bachelor’s Degree
• Specific concentration: Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field
• Experience level: 5 years’ experience with Marketing/Media Mix Modeling and Data Analytics and experience in Data Visualization (Tableau, Powerbi, DOMO).

SKILLS REQUIRED

• Ability to think conceptually and creatively about problem solving.
• Ability to identify outliers in large data sets from a variety of data sources.
• Ability to build measurement frameworks across program, channel, and campaign attribution while conducting incremental test & learns.
• Exceptional ability to communicate complex findings clearly and concisely to an array of audiences.
• Extemporary attention to detail to ensure accurate and complete data is collected, managed and stored most effectively and efficiently.
• Excellent communication, interpersonal, analytical and presentation skills are necessary due to the nature and level of interaction with peers and senior management.
• Highly flexible, self-starter responsive, resourceful, and motivated with the ability to work independently as well as in a team setting.
• Requires excellent project management, organization, and communication skills.
• Must have strong business acumen, and exceptionally strong analytical skills coupled with an ability to translate data into actionable insights.
• Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI.